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IMPLEMENTING THE NISSAN RENEWAL PLAN
I. Business Description
Nissan Motor Company, Ltd, shortened to Nissan, is a Japanese multinational automaker headquartered in Japan, founded 1932. The Nissan group consists of Nissan Motor Co., Ltd. (the "Company"), subsidiaries, affiliates, and other associated companies. Nissan is a motor company that is renowned for its innovative designs that reflect the spirit of the organisation. Its aim is to offer customers “competitive products and services to meet their needs and delight their senses” and to do this all areas of the business must be operating in harmony with each other. It formerly marketed vehicles under the "Datsun" brand name and is one of the largest car manufacturers –revenue appx $90 billion USD (2007) and Employees 190,000 (2008). Its main business includes sales and production of vehicles, forklifts, marine products and related parts. And also the Nissan group provides various services accompanying its main business, such as logistics and sales finance. Nissan continues its quest to optimize product development and deliver highly innovative technology. Today, in various countries and regions around the world, they enjoy a reputation for creating truly innovative vehicles and service programs. With facilities around the world, the Qashqai, Micra, Micra C+C and Note are produced by Nissan. The Company established Global Nissan (GNX) as a global headquarters function which is to focus on utilizing regional activities by 4 Regional Management Committees and cross regional functions like R&D, Purchasing, Manufacturing, etc., and Global Nissan Group is composed of this matrix. Nissan Motor Manufacturing UK Limited (NMUK) is the UK’s largest car manufacturing plant which is located near Sunderland. In terms of the number of cars produced annually for every person employed, it has been Europe’s most productive car plant for the past seven years.
II. Business Portfolio
Company Perspectives:
Nissan's
I. Business Description
Nissan Motor Company, Ltd, shortened to Nissan, is a Japanese multinational automaker headquartered in Japan, founded 1932. The Nissan group consists of Nissan Motor Co., Ltd. (the "Company"), subsidiaries, affiliates, and other associated companies. Nissan is a motor company that is renowned for its innovative designs that reflect the spirit of the organisation. Its aim is to offer customers “competitive products and services to meet their needs and delight their senses” and to do this all areas of the business must be operating in harmony with each other. It formerly marketed vehicles under the "Datsun" brand name and is one of the largest car manufacturers –revenue appx $90 billion USD (2007) and Employees 190,000 (2008). Its main business includes sales and production of vehicles, forklifts, marine products and related parts. And also the Nissan group provides various services accompanying its main business, such as logistics and sales finance. Nissan continues its quest to optimize product development and deliver highly innovative technology. Today, in various countries and regions around the world, they enjoy a reputation for creating truly innovative vehicles and service programs. With facilities around the world, the Qashqai, Micra, Micra C+C and Note are produced by Nissan. The Company established Global Nissan (GNX) as a global headquarters function which is to focus on utilizing regional activities by 4 Regional Management Committees and cross regional functions like R&D, Purchasing, Manufacturing, etc., and Global Nissan Group is composed of this matrix. Nissan Motor Manufacturing UK Limited (NMUK) is the UK’s largest car manufacturing plant which is located near Sunderland. In terms of the number of cars produced annually for every person employed, it has been Europe’s most productive car plant for the past seven years.
II. Business Portfolio
Company Perspectives:
Nissan's