Preview

Argument Analysis: Prescription Drug Advertising

Good Essays
Open Document
Open Document
1180 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Argument Analysis: Prescription Drug Advertising
“A recent study shows that 25 percent of adult patients who were convinced to see a doctor after seeing an ad were diagnosed with a medical condition.” (Tauzin, president and CEO of PHRMA). This is stating that prescription drug ads help people be aware of diseases that are unfamiliar. Although some of these commercials ads are banned in other countries, the countries they aren’t they save a lot of lives. People may think these commercial ads create a lot of controversy because some may think they don’t help but that is untrue because most commercials provide scientifical facts that the FDA check. Because of the fact that pharmaceutical companies were prohibited from advertising directly to consumers. Creating television ads make it easier …show more content…
If you are sick or have something wrong with you, you only have a few sources on how to cure your problem. Those sources are the commercial ads, your doctor, the internet, and maybe your previous knowledge. “That’s because there is so much that consumers don’t know about drug treatments. A new report from the Center of Disease Control finds that less than half of HIV positive people are using the drugs necessary to prevent HIV infection from progressing to AIDS and eventually, death. DTC ads for HIV suppressing drugs help to get the word to those missing patients.” (Calfee). This quote is explaining that half the people that have HIV, if it wasn’t for commercials wouldn’t know what is out there to help suppress/slow down the disease. Because of all these reasons the commercials ads play an important part in everyday life because they help people find out about prescription drugs. “Certainly the principal purpose of DTC advertising is to help sell products to the pharmaceutical company’s want ads that will be most effective…. DTC ads also prompt recognition of undertreated conditions, increase awareness of drugs potential risks and side effects (pharmaceutical Ads). This quote is explaining how DTC advertising is used to get the word out for certain drugs. With DTC it makes it easier for the people to find out cures rather than looking all over for one. With the rate of how much people watch TV no one should ever be sick and not know about a

You May Also Find These Documents Helpful

  • Good Essays

    Advertisements use techniques or methods to persuade their audience into purchasing their product.Such techniques are capable of actually working sometimes.All depending on the viewer being gullible or convinced enough by the way in which a product is advertised that they’ll actually buy it.No matter if the product that they’ll eventually buy is useful or not or if they even need it.These persuasive techniques can also be used negatively or positively and because of this can impact or influence their viewers’ way of thinking or percieving things.Such can be seen in the vitamin water advertisement.By using transfer and emotional words, vitamin water has created an untruthful and unpersuasive ad.…

    • 873 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Several factors have the force behind the growth of DTC advertising. First, structural changes in the health care market (Galled; Lyles, 2007). Secondly, increased interest by consumers to know more about prescription drugs have also facilitated in the notable growth in DTC advertising (Galled; Lyles, 2007). Lastly, a favorable political and regulatory climate geared towards giving consumers access to health information has been a catalyst for the growth of DTC in televisions.…

    • 1073 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    PHI445 Week2 Discussion 1

    • 488 Words
    • 2 Pages

    In advertising today, there are many misconceptions and falsity in advertisements. We are exposed to countless commercial messages every day persuading us to buy brand name products, creating images for us to adopt, and convincing us that we need and want more. Because of this, it's important for us to carefully examine ads to determine exactly what they are saying. Advertisements can be very misleading and it is not fair to the consumer. Advertisers will make claims about their product or service to convince the consumer because consumers are influenced by advertisements urging them to purchase products that they may or may not need or want. While many of these advertisements honestly inform and educate consumers, some are false, deceptive, and even illegal.…

    • 488 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Dcpa Pros And Cons

    • 540 Words
    • 3 Pages

    In America’s society, advertisements are everywhere. There are many commercials and magazine spreads dedicated to the promotion of doctor prescribed medications. Known as direct-to-consumer pharmaceutical advertising (DTCPA), new information is showing these could be more harmful than beneficial. Marketing of these drugs, unbeknownst to consumers, often takes place before information of long-term safety is known. Furthermore, patient’s views of doctoral qualifications can be undermined if the practitioner fails to prescribe the requested medication. Arguments for the benefits of DTCPA are often outweighed by the harms they cause. Banned in every country except New Zealand and the United States, DTCPA that includes product claims are more harmful than positive.…

    • 540 Words
    • 3 Pages
    Good Essays
  • Good Essays

    case response 7 and 8

    • 551 Words
    • 3 Pages

    “What's all the excitement about? Anything and nothing. You know you've entered the commercial zone when the…

    • 551 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Solomon Stop Smoking

    • 139 Words
    • 1 Page

    Most ads that are shown on T.V., magazines, or poster boards persuade viewers to buy their wonderful products. Those ads at a time can be portrayed as a fantasy; As Solomon illustrates “The irony of the “new realism” is that it is more unrealistic, more artificial, than the ordinary run of television advertising”(413). Ads with realistic events like smoking affecting your lungs or someone speaking out against racism of African Americans have a more effective appeal to its audience. These ads are commercialized to bring serious problems to the public for attention or to help the people that face these problems. However, the Stop smoking ad is more effective because its image speaks such a strong message through its emotions and prior knowledge…

    • 139 Words
    • 1 Page
    Good Essays
  • Good Essays

    As individuals of society we are continuously and subconsciously affected by media’s tactics to persuade us into falling victim into their marketing schemes. Witty yet brilliant individuals cough up slogans that will inevitably affect many consumers to come. The advertisement that initially captured my attention was the Gatorade Sports Drink Commercial. To start off, the advertisement contained text and visuals that demonstrated that Gatorade is a necessity to succeed in athletics. Moreover, the commercial demonstrated with the assistance of Nba Stars Dwayne Wade and Kevin Durant, you need the nutrients that Gatorade provides in order to compete in sports and to become the ultimate athlete and champion. I believe this ad creates limitations and viewers are led to believe that they must consume Gatorade due to the…

    • 640 Words
    • 3 Pages
    Good Essays
  • Good Essays

    M&a Law

    • 664 Words
    • 3 Pages

    Usually these commercials are omnipresent and had been bought into connection of negative health related problems (Evans, 2008).…

    • 664 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Placebo Effect Analysis

    • 1186 Words
    • 5 Pages

    Another reason that DTC advertisements need stricter regulations is because the advertisements mislead consumers with distorted information about drugs. Furthermore, as DTC advertisements give consumers the wrong perspective, consumers would expect false consequences. These false consequences sometimes turn out to be a placebo effect. However, the problem is that placebo effect requires many random circumstances to be triggered, such as doctors and devices (Almasi et al. 284). Therefore, it is hard to expect for all patients to generate a placebo effect. Moreover, these false expectations disrupt the physician-patient relationship because consumers who are educated by misleading advertisements would require alternative treatment…

    • 1186 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Close your eyes and envision a utopian society that has created great advancements in all aspects they’ve set out for themselves. Now, imagine that one of those very advancements has corrupted that society, sending it plunging into chaos; this is prescription drug abuse. Prescription drug abuse has affected and scrutinized the very lives of millions of Americans, escalating it from the crisis it has become, into the sovereign epidemic that will reap the well-being and structure of our society that we live in. How has this come to be?…

    • 1408 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Prescription drug use among high schoolers, specifically in Southern California, although beneficial at times, are being abused in some cases for the euphoric feelings they create in an individual. The parents of these students are taking notice, but have not had much interference with the abuse of these drugs among their children. Prescription drugs are a great benefit to those with hereditary disorders such as ADD and ADHD in the way that they help regulate the detrimental effects of the disorder and often suppress the disorder entirely, leading to a normal happy life. However, some prescription drugs, mostly painkillers and amphetamines, become subjected to abuse and overuse for the purpose of “escape” from reality and experience sentiments…

    • 1007 Words
    • 5 Pages
    Good Essays
  • Good Essays

    A problem that affects more than 70% percent of Americans and costs those same Americans over $250 billion annually (Sparks 1). This controversial problem can only be described as the cost of prescription medication. Currently, Americans pay on average $858 annually for prescription medication which is more than 17% percent of total healthcare expenses (Thompson 1). That figure is more than double the average prescription cost across 19 other industrialized countries (Thompson 1). These alarming numbers will also not stop growing, “four of the top ten prescription drugs in the United States have increased in price be more than 100 percent since 2011” (“THE FACTS ABOUT RISING PRESCRIPTION” 2 ). An antimalarial drug was just increased by more than 5,000% from about $13 to $750 (Thompson 2). These rising prices caused more than 35 million Americans to not fill their prescriptions last year (Sanders 1).…

    • 1294 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Commercials are advertisements. Companies advertise in order to sell their product. An example of one of those products is Ritalin. Why are 11 million children prescribed Ritalin every year? “Another way we as adults justify our excessive fears and brutal policies toward the nation’s children is by shifting the blame to nature. We convince ourselves that millions of children are born defective. Children whom adults find frightening and difficult to control are said to suffer from various psychological or biomedical disorders”(Glassner 77). These commercials describe “symptoms” such as trouble focusing or high energy. A lot of kids have trouble focusing, or have lots of energy. Kids who have high energy levels are often diagnosed with ADD and prescribed Ritalin to calm them down because the parents are convinced that something is wrong with them. Instead of finding some outlet for their energy, they just remove the energy with drugs. Sure, some children do need some help, but I refuse to believe that 11 million children in this country are defective. “At what cost do we choose to view hyperactive children as neurologically and chemically damaged?”(Glassner 77).…

    • 1303 Words
    • 6 Pages
    Good Essays
  • Good Essays

    On average, an advertising company earns about four billion dollars a year on advertising and consumers buying the drugs (Khosla 2). Also, advertisers receive money every time one of their prescription drug ads is aired on television, the average is about one dollar and two cents. However, prescription drug advertisements that are displayed on television can lead to consumers ad or patients over medicating themselves. For example, Lurie writes, “Predictions that direct-to-consumer advertising would lead to patients demanding specific medications from their doctors have proven to be true. As a result of these ads, doctors are prescribing unnecessary medications” (Lurie 1). Doctors are prescribing patients drugs they do not need which is leading to drug abuse and over medication because the consumers are getting any drug they want from seeing it on television and then asking their doctors or physicians for the drug. Also in 2013, eighty-one percent of doctors said that drug advertising promotes overmedication (Lurie 5). For example, doctors are prescribing more Attention Deficit Hyperactivity Disorder (ADHD) medication twenty-five more frequently (due to the advertisements) than in the United Kingdom and New Zealand which is the only other country that allows prescription drug advertising on television (Lurie 5). Although direct-to-consumer drug advertising boosts sales in the general public it can lead to overmedication and possible drug…

    • 1212 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Prescription drug overdose is an increasingly widespread public health issue. This is a public health issue because it is claiming lives at a faster rate than ever, with 29 states having doubled the death rate from prescription drug overdose since 1999 (APHA). Not only is it claiming lives at a faster rate, but research has shown repeatedly that prescription drug abuse is a chronic brain disease and should be treated as such, but in our society, we tend to view it as a choice and judge them instead of extending help resources. Something even more alarming to consider is that even though death from prescription drug overdose has leveled off somewhat, death from heroin overdose is growing at an alarming rate; Most people who use heroin began…

    • 492 Words
    • 2 Pages
    Good Essays