Arabic Blackberry : Adapting to the Language of the Market:

Only available on StudyMode
  • Download(s) : 815
  • Published : January 26, 2013
Open Document
Text Preview
BlackBerry is a line of mobile e-mail and smartphone devices developed and designed by Canadian company Research In Motion (RIM) since 1999.

The fifth most popular device manufacturer after Nokia , Samsung , LG , and Apple . The first BlackBerry device, the 850, was introduced in 1999 as a two-way pager in Munich, Germany.

BlackBerry Internet Service, or BIS is available in 91 countries internationally. Instant Messaging clients, Google Talk, ICQ, Windows Live Messenger and Yahoo Messenger. Social Networks Facebook , Myspace and Twitter BlackBerry Internet Service

Competition :
Competition The primary competitors of the BlackBerry are smartphones running Android , WeBOS , Windows Phone 7 , and iOS .

Government regulation :
Government regulation Some countries have expressed reservations about some functions of BlackBerry The United Arab Emirates considering the BlackBerry as a "security threat“ On August 1, 2010 Telecommunication Regulatory Authority (TRA) of The United Arab Emirates officially announced the suspension of BlackBerry Messenger , BlackBerry Email , and BlackBerry Web browsing services in the country as of October 11, 2010.

On October 8, 2010 the TRA officially announced that the BlackBerry services such as BBM, e-mail, and web browsing will continue to work as before. Other countries threatening to ban the use of the BlackBerry Messenger include Algeria , Indonesia , India , Pakistan and Saudi Arabia .

Stages of decision process of buyers::
Stages of decision process of buyers:

Question1: Need recognition and problem awareness : :
Question1: Need recognition and problem awareness : A push mail device is considered a need for people specially business people who believe it is going to create competitive advantage for their businesses . security and privacy of data

Question2::
Question2: The concept of an aspirational group: is a group to which an individual would like to belong. The Blackberry brand is...
tracking img