Rim Competitive Advantage

Topics: Smartphone, Mobile phone, Personal digital assistant Pages: 2 (606 words) Published: November 13, 2010
1.BlackBerry commands a 14.8% share of worldwide smartphone sales, making it the fourth most popular platform after Nokia's Symbian OS, Google's Android, and Apple's iOS.[2] The consumer BlackBerry Internet Service is available in 91 countries worldwide on over 500 mobile service operators using various mobile technologies 2.Presently in Nigeria, there is a blackberry (BB) craze where having a blackberry is seen as a significant improvement to your status quo 3.The company was focused on how to give business and government clients a fast and secure means of sending and receiving sensitive information. 4.As the smart-phone market – once populated almost entirely by RIM's business customers – shifts to a consumer focus, RIM's strategy is starting to look good again for an entirely different reason. At a time when wireless carriers are beginning to fret about all the bandwidth that devices such as Apple Inc.'s iPhones and the upcoming iPad will eat up, RIM's phones give them fewer headaches. 5.The company's new technology focuses on installing a proxy server on individual devices. The server would send and receive compressed data. Such a move would give RIM phones the ability to load Web pages and other wireless data much faster – Web browsing is an area where the company tends to lag behind its competitors – and would also decrease the overall amount of wireless traffic, which is appealing to wireless companies. 6.RIM's multiple security features – which are perhaps more comprehensive than on any other smart phone – make it an ideal tool for sending sensitive e-mails. But as consumers look for phones that offer a wide selection of applications, some developers have complained that stringent security makes it difficult to develop software for Blackberry But the company is trying to use that perception to its advantage. In a recent conference call, RIM executives noted that increased security makes the BlackBerry a more desirable device for tasks such as...
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