Company: Aqualisa is a U.K. shower manufacturer with a reputation for producing high-quality, premium products alongside excellent service. Market share is currently at 17% (second largest) in Mixer Showers and at 11% (third largest) overall1. However despite their reputation, consumers are beginning to perceive the brand as “overpriced,” actual service is slipping, and 10% of products still malfunction. The company has focused its efforts on innovation, sourcing a top-notch R&D team, a new state-of-the-art testing facility, nine patents, and an engineering team that has grown from six to twenty.
Customer: Only about 60% of homes in the U.K. have showers,2 and market research has shown that consumers are most concerned with style, good pressure, stable temperature, ease of use, and reliability when choosing a shower. However,