IMPACT OF CONSUMER PERCEPTION ON MARKET STRATEGY
Case Study: “Aqualisa Quartz: Simply a better Shower
Q #1: What is the Quartz value proposition to plumbers? To Consumers? It’s just what we wanted.
I can handle more orders which mean more profit.
* Easy to install
* Takes less time to install
* My assistant can do that easily.
* More profitable
Efficient & reliable water pressure.
Don’t need to adjust temperature again n again.
One touch control.
Safe for me to use on my own.
I love ………
It’s Elegant Style that looks prettier in my bath room.
Its easy-to-use push-button light…..
Q 2: Why is the Quartz shower not selling?
Oh No! I wouldn’t put one of these, they don’t work.
Answer: 1- Plumbers wary of innovations.
Its more expensive than others.
2- Comparatively it looks overpriced.
Q # 3: Aqualisa spent three years and 5.8 million developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product? * The prouct is a brekthrough in shower technology . Due to its nice look and easy installation process , it will replace old technology. On the other hand people intially praised this product very well. The initial repsonse is so much positive that only careful and effective selling strategies would boost its sales. So, I think the product worth that investment. * To my opinion it’s a mainstream product. Because it replaced old technology and resolve all previous issues like , * Adjustment of pressure
* Low pressure
* Breakage after a short time usage.
Q # 4: Aqualisa currently has three brands: Aqualisa, Gainsborough, and ShowerMax. What is the rationale behind this multiple brand strategy? Does it make sense? Answer: The company is having three different brand strategies very sensibly. These three sidfferent products will penetrate in three different specialized markets....
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