Application of a Theoretical Framework Used in the Study of Organisational Culture to Conduct an Analysis of an Organisation’s Culture

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APPLICATION OF A THEORETICAL FRAMEWORK USED IN THE STUDY OF ORGANISATIONAL CULTURE TO CONDUCT AN ANALYSIS OF AN ORGANISATION’S CULTURE

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APPLICATION OF A THEORETICAL FRAMEWORK USED IN THE STUDY OF ORGANISATIONAL CULTURE TO CONDUCT AN ANALYSIS OF AN ORGANISATION’S CULTURE Northumbria University B(A) in Business with International Management Culture and Organisation HR0372

Total Word Count: 3285

APPLICATION OF A THEORETICAL FRAMEWORK USED IN THE STUDY OF ORGANISATIONAL CULTURE TO CONDUCT AN ANALYSIS OF AN ORGANISATION’S CULTURE

Abstract
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Adler, N. J. & Gundersen, A. (2008), argued that culture is therefore    Something that is shared by all or almost all members of a given social group Something older members of a group pass on to younger members of a group Something (as in the case of morals, laws, and customs) that shape behaviour, or…structures one’s perception of the world Managers frequently see culture as “the collective programming of the mind which distinguishes the members of one human group from another…the interactive aggregate of common characteristics that influence a human group’s response to its environment”. In general, we see people as being from different cultures if their ways of life as a group differ significantly. (Adler & Gundersen, International Dimensions of Organizational Behavior, 2008)

APPLICATION OF A THEORETICAL FRAMEWORK USED IN THE STUDY OF ORGANISATIONAL CULTURE TO CONDUCT AN ANALYSIS OF AN ORGANISATION’S CULTURE

Contents Page
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1. 2. 3.

Brief background to the organisation and its environment Introduction to the focus of the report (the practice, issue, event or sub-unit)

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Explanation of the theoretical framework used to analyse the organisation, including its main concepts 7

4.

Literature Review: Brief argument which explains why the framework has been chosen 8

instead of others. 5.

Analysis of the practice, issue, event or sub-unit which uses the chosen theoretical 10 13 13 17

framework and concepts 6. 7. 8. 9. Recommendation Conclusions References Appendices

Appendix 1 – Figure 1: Model of Marketing Mix Appendix 2 – Figure 2: Forms of Cult

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Appendix 3 – Figure 3: Influence of Culture on Behaviour and Behaviour on Culture (Alder, 2002) 22 Appendix 4 – Figure 4: International Dimensions of Organizational Behaviour (Alder, 1991) 23

APPLICATION OF A THEORETICAL FRAMEWORK USED IN THE STUDY OF ORGANISATIONAL CULTURE TO CONDUCT AN ANALYSIS OF AN ORGANISATION’S CULTURE

REPORT
1. BRIEF BACKGROUND TO THE ORGANISATION, APPLE INC., AND ITS ENVIRONMENT According to www.businessinsider.com, Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries, and an online store where hardware and software products are sold. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007 to reflect the company's on-going expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 25, 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion. For reasons as various as its...
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