Apple vs Dell Understanding Organisation

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3 │BRIEF PRESENTATION
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4 │MISSION, VALUES, STRATEGIES, CULTURE
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Fundamental Principles First [10]

In Jim Collins ' landmark book Good to Great he shares important findings from his five year research project where he and his team compared companies that made a leap to greatness those that did not. Greatness, he explains, is matter of conscious choice and discipline.

Jim emphasizes being the "best in the world." The idea is to be the best possible to make a difference. "Being the best" taken to an extreme leads to arrogance, self-centeredness, ignorance, and true failure. The better perspective is, "how can best magnify my strengths to bless others." Love is the strongest motivating force. Apple Strategy - pg-1, apple computers sales
When your passions and strengths are focused on providing the best value possible to others, then you have found your sweet spot.
Let see how Dell and Apple have embraced their respective sweet spots:

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5 │STRUCTURE
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6 │ LEADERSHIP STYLE
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7 │ H.R POLICY
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References: [17] Leadership, Spring, 1991, Vol. XXII, No. 2, p. 44. [20], [33], [34] Fortune Magazine March 4, 2010 [21] http://leadbygreatness.com/category/strategy/