Apple vs Dell Understanding Organisation

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3 │BRIEF PRESENTATION
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4 │MISSION, VALUES, STRATEGIES, CULTURE
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Fundamental Principles First [10]

In Jim Collins' landmark book Good to Great he shares important findings from his five year research project where he and his team compared companies that made a leap to greatness those that did not. Greatness, he explains, is matter of conscious choice and discipline.

Jim emphasizes being the "best in the world." The idea is to be the best possible to make a difference. "Being the best" taken to an extreme leads to arrogance, self-centeredness, ignorance, and true failure. The better perspective is, "how can best magnify my strengths to bless others." Love is the strongest motivating force. Apple Strategy - pg-1, apple computers sales When your passions and strengths are focused on providing the best value possible to others, then you have found your sweet spot. Let see how Dell and Apple have embraced their respective sweet spots:

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5 │STRUCTURE
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6 │ LEADERSHIP STYLE
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7 │ H.R POLICY
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8 │ SUSTAINABLE PRACTICES
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Dell

Dell Inc is an American multinational information technology corporation based in Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world. Dell is listed at number 41 in the Fortune 500 list. Fortune Magazine listed Dell as the sixth largest company in Texas by total revenue. It is the second largest non-oil company in Texas (behind AT&T) and the largest company in the Austin area. [8]

Apple

Apple Inc is an American multinational corporation that designs and markets consumer electronics, computer Software and personal computers. The company’s best known products include the Machintosh line of products, the iPod, the iPhone and the iPad. In September 2011, Apple is the largest publicly traded company in the world by market capitalization and the largest technology in the world by revenue and profit.[9]

Dell

From the start, DELL knew the critical success factor for its business. It built a prototype computer and concentrated on finding cheap components so it could keep prices low. The firm grew at an incredible pace. It went to a pioneer direct marketing in the industry and integrated supply chain management, linking customers’ orders and suppliers through the internet. Both strategies helping to keep those prices low. At all times the focus on low cost/low price marketing has been maintained. The business model has been consistent and followed relentlessly: [11]

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