Apple Ipad Supply Chain Analysis

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Assessment 1
Report on the iPad supply chain

Name: Student number: Total words:

Trung Kien Le 4087136 4501

EXECUTIVE SUMMARY

The purpose of this report is to explore the product Apple iPad in terms of product development and supply chain management.

The iPad has received continuous innovation from Apple and become a successful product. It has also led to changes in the supply chain since it was introduced in early 2010. To enhance the iPad supply chain, Apple needs to have an effective forecast system, efficient information system and a consistent total quality management.

Above all, the report has some limitations. Firstly, information about the iPad supply chain is mainly referenced from online data of non-official sources such as online magazines and journals. Although most of them have high reputation, articles published by them have not been confirmed by Apple which strictly restricts access to its supply chain information. Secondly, due to the limitation of an assessment, some explanations and arguments are not comprehensively supported by appropriate academic sources.

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TABLE OF CONTENTS
EXECUTIVE SUMMARY ................................................................................................ 1

TABLE OF CONTENTS.................................................................................................. 2

INTRODUCTION ............................................................................................................. 4

BODY .............................................................................................................................. 5

1. Describe the product and its key characteristics with relation to the quality of goods explained in the textbook. ......................................................................... 5 1.1 1.2 Describing the product ................................................................................. 5 Key characteristics of the iPad .................................................................... 6

2. Detail the various changes in the market for that product since its inception that has made supply chain management more important. ................................. 10

3. Explain why it is important for Apple to continue innovating this product; how this innovation impacts the supply chain and the type(s) of product innovation categories this product went through during its lifecycle. This will need to be explained in relation to the chapters covered in the textbook. ......... 11 3.1 3.2 The importance of continuing innovating the iPad.................................. 11 Impact of innovation on the supply chain ................................................ 14

4. Research and explain all the necessary supplies for delivering that product, not only in reference to part supplies. ................................................................... 14 4.1 External factors:.......................................................................................... 15 Page | 2

4.2

Internal factors: ........................................................................................... 16

5. Research and explain how the needed supplies can be made sustainable for protecting the continuous flow of that product. ................................................... 17

6. Draw a computerised low level process map/model that can incorporate your ideas about how supply can be made sustainable ...................................... 19

CONCLUSION .............................................................................................................. 20

REFERENCES .............................................................................................................. 21

APPENDIX .................................................................................................................... 23

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INTRODUCTION
The success of Apple’s products, namely...
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