Apple Inc and the economic environment
Apple Inc and the Economic Environment of Business
Le Hai Hoang
Cric ID: LEHP1303
Content
No
Title
Page
I
Introduction
3
II
History
3
III
Market Structure
4
IV
Supply and Demand
5
V
Effect of new market regulation and condition
10
VI
Globalization – effect and reaction
12
VII
Recommendation
14
VIII
Conclusion
15
IX
References
16
I) Introduction
Apple Inc – a multinational corporation is considered as one of the biggest and the most successful corporation in the world. Its products are including personal computer, software, hardware, music devices and other multimedia devices. Its revenue until 2012 was $156 billion in total. Through this figure, we can see the development and the influence of Apple. To be successful like that, Apple has to face many difficulties and challenges. Almost of all difficulties and challenges is the competition in the market share. In other words, most difficulties of Apple come from the economic environment. Therefore, this coursework will describe and analyze the economic environment of Apple, including the market structure and the adjustment of Apple before new market regulation and condition. It also evaluates the globalization impacts and the reaction of Apple with globalization.
II) History
The history of Apple was related to the name of two men - Steve Jobs and Steven Wozniak. It is noticeable that both Steven Jobs and Steven Wozniak did not graduate at Reed College and UC Berkeley respectively. Steven Wozniak had a dream of creating a computer and in 1975, his dream came true with the Altair 8800 – the first commercial microcomputer. However until he met Steve Jobs – his former friend, his design was actually developed. On April 1, 1976 Apple Computer Inc was established by these two guys formerly of Apple Inc today. Initially, the company’s office was located in a garage of Steven Job family and the first product was a computer called Apple I. Its
Le Hai Hoang
Cric ID: LEHP1303
Content
No
Title
Page
I
Introduction
3
II
History
3
III
Market Structure
4
IV
Supply and Demand
5
V
Effect of new market regulation and condition
10
VI
Globalization – effect and reaction
12
VII
Recommendation
14
VIII
Conclusion
15
IX
References
16
I) Introduction
Apple Inc – a multinational corporation is considered as one of the biggest and the most successful corporation in the world. Its products are including personal computer, software, hardware, music devices and other multimedia devices. Its revenue until 2012 was $156 billion in total. Through this figure, we can see the development and the influence of Apple. To be successful like that, Apple has to face many difficulties and challenges. Almost of all difficulties and challenges is the competition in the market share. In other words, most difficulties of Apple come from the economic environment. Therefore, this coursework will describe and analyze the economic environment of Apple, including the market structure and the adjustment of Apple before new market regulation and condition. It also evaluates the globalization impacts and the reaction of Apple with globalization.
II) History
The history of Apple was related to the name of two men - Steve Jobs and Steven Wozniak. It is noticeable that both Steven Jobs and Steven Wozniak did not graduate at Reed College and UC Berkeley respectively. Steven Wozniak had a dream of creating a computer and in 1975, his dream came true with the Altair 8800 – the first commercial microcomputer. However until he met Steve Jobs – his former friend, his design was actually developed. On April 1, 1976 Apple Computer Inc was established by these two guys formerly of Apple Inc today. Initially, the company’s office was located in a garage of Steven Job family and the first product was a computer called Apple I. Its
References: 1. Discussion Paper; the Porter Hypothesis at 20, “Can Environment Regulation Enhance Innovation and Competitiveness?” 2. http://microeconomicsites.blogspot.co.uk/2012/10/iphone5-demand-exceeds-supply.html [Online] on 28/11/2013 at 4:24p.m 3. http://economicsec3.blogspot.co.uk/2012/10/apples-tim-cook-blames-iphone-5-supply.html [Online] on 28/11/2013 at 4:20p.m 4. http://tutor2u.net/blog/index.php/economics/comments/qa-in-what-type-of-market-does-the-ipod-operate-in [Online] on 28/11/2013 at 4:20 p.m 5. http://vi.scribd.com/doc/11983566/11/Regulatory-Environment [Online] on 28/11/2013 at 4.00p.m 6. http://www.chinadaily.com.cn/business/2013-03/28/content_16354053.htm [Online] on 28/11/2013 at 4.00p.m 7. http://www.allroadsleadtochina.com/2009/07/22/apples-china-supply-chain-is-rotten [Online] on 28/11/2013 at 4.00p.m 8. “Theory of Market – Lecture Notes”, Microeconomic Theory (Guoqiang TIAN); Department of Economics – Texas A&M University College Station, Texas 77843 [August, 2002/ Revised: February,2013] 9. “Economic” – Book ; “John Sloman – The economics Network, University of Bristol” and “Alison Wride – University of Exeter” Seventh edition published in 2009.