Apple Financial Management

As we all know, companies are in business to make money. A company may have the best product on
the market or in every household but the question still remains. Are they making money? In this section,
we will be taking a detail look at the financials of Apple since the lunch of the first Iphone in 2007.

On June 29, 2007 (the first day of the Iphone) apple was trading at $ 121 dollars a share. At year end
September 29st 2007, just three months after the first Iphone release, Apple was trading at $ 154
dollars. That’s a 27 % increase in share price. As impressive as that sounds, there are other ratios
that are used by managers and investors to analyze and forecast the profitability and efficiency of a
company. Let us take a look at some of these ratios and how they apply to Apple.

Apple Inc.
(NasdaqGS: AAPL )
Price/Earnings(PE)
Profit Margin
Debt to Equity
ROA
ROE

2010

15.2
23.53
0.00 %
22.25 %
41.99 %

2009

28.2
19.2 %
50.1 %
12.21 %
26%

2008

15.9
16.3 %
62.2 %
14.89%
27.4 %

Fiscal Year 2009 versus 2008

Net sales during 2009 increased $5.4 billion or 14% compared to 2008. Several factors contributed
positively to these increases, including the following:

• Iphone revenue and net sales of related products and services amounted to $13.0 billion in 2009, an
increase of $6.3 billion or 93% compared to 2008.

Fiscal Year 2010 versus 2009

Net sales during 2010 increased $22.3 billion or 52% compared to 2009. Several factors contributed
positively to these increases, including the following:

• Net sales of Iphone and related products and services were $25.2 billion in 2010 representing an
increase of $12.1 billion or 93% compared to 2009. [continues]

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