CHAPTER 1 - INTRODUCTION
Background of the Study
Apple had gained wide popularity and success in our neo-technological era with full of advancements. It all started on April 1, 1976, when Apple Company was founded by Steve Jobs and Steve Wozniak and the company was incorporated on January 3, 1977 in Cupertino, California and released Apple I, their first company product. After 4 years of hardship and magnificent inventions, On August 12, 1980, According to the Financial Times Magazine they cited that the “Apple Computer was the fast growing manufacturer of small computers for the consumer, business and educational markets”.
Up to our present time, Apple Inc. generated several stuffs of portable and innovative devices containing an “I” before the product like iPad and iPhone and etc. According to the 2012 Bar Graph of Sales, Apple has been one of the world’s largest technology companies by revenue and it was also the third largest mobile phone marker after Samsung and Nokia. Fortune Magazine named “Apple the most admired company in the United States from 2008 to 2012”.
Also according to CNN, they also said that Apple market cap is larger than that of Google and Microsoft Company combined. Also at Forbes website, they ranked Apple as the “#1 World’s Most Powerful Brand” leaving behind the Microsoft and Coca Cola Company. These are facts and information pertaining to the truth that Apple has the biggest influence of our time. No one knows, until when will Apple stop circling our axis with our cool world. However, from Daily Mail (UK) and Washington Post, Apple received criticism with alleged use of sweatshop labor, environmental destruction and unethical business practices. As we go further to our research, we will talk about the Statement of the Problem. Statement of the Problem
Our focusing question is “Apple Apple Company is truly admired by the 2000 era of costumers, if you asked a certain group of people of what brand they would like to intend without the concern of prices, surely 80% of it will ask for Apple products, but why Apple products? Yes, apple products are generally the products of our time but it is true that Apple products are too costly and addition to that, it has the fastest phase of releasing another series of version, thus it defy the rule of marketing. The year 2011 was post-Steve Jobs era but it was a most consuming way to spend your money with. Money is nothing with some of the costumers for they have a greater love of IPhone than money. Our main concern why we chose this topic is because we admire IPhone but we neglect the marketing strategy of them. Apple Company earning a triple-double of sales in their market from the year 2007 up to present signifies the selfishness of their company. Selfishness because they gave a high price and intend to make another product of them. For example, when they started their company they are only on the side of computer at first then later they started manufacturing some of the phones and up to this present time, they have tablets different software and mobile applications and etc. They mean to carry everything from our world from the side of Computers they have laptops and supercomputers to compete with Intel. From the side of mobile gadgets they have the luxurious IPhone to rally with Nokia and Samsung. The problem is not only on the side of the Apple Company but also on the side of us, the consumers. It really depends on us if we will buy again after buying just the past month of a certain product. It really concerns us even though we’re or we’re not consumers of Apple but it greatly affects all the electronic gadgets that we intend to. Workers now a day try to keep the 25% of their money on spending with gadgets rather than buying some useful groceries to use with. I imagine that there is a curse that makes the people blind and thirsty for Apple’s products. If you buy Apple products you will surely wait for another release without thinking of your...
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