Appie Case Study Business Research
Business Research
Appie Case
January 13, 2011
Appie is a retail chain that owns four supermarkets in Tilburg. These include two conventional supermarkets (the Appie stores), a convenience supermarket (Appie-To-Go) and a hypermarket (Appie-XL). Recently, the manager responsible for the Tilburg Appie supermarkets hired a market research agency to learn more about his customers. This agency held in total 110 surveys with Appie customers in Tilburg. These interviews were held outside the Appie supermarkets with customers leaving the store. Data was collected on respondent demographics, grocery-shopping behaviour and characteristics of the recent shopping trip. An overview of the collected data can be found in Table 1 in Appendix I. The …show more content…
respondent) |
|8 |transpor |Mode of transport respondent used to get to the store
Appie Case
January 13, 2011
Appie is a retail chain that owns four supermarkets in Tilburg. These include two conventional supermarkets (the Appie stores), a convenience supermarket (Appie-To-Go) and a hypermarket (Appie-XL). Recently, the manager responsible for the Tilburg Appie supermarkets hired a market research agency to learn more about his customers. This agency held in total 110 surveys with Appie customers in Tilburg. These interviews were held outside the Appie supermarkets with customers leaving the store. Data was collected on respondent demographics, grocery-shopping behaviour and characteristics of the recent shopping trip. An overview of the collected data can be found in Table 1 in Appendix I. The …show more content…
respondent) |
|8 |transpor |Mode of transport respondent used to get to the store