Anti-Smoking Advertisements: Roy Castle Lung Cancer Foundation

Anti-Smoking Advertisements Advertisements are always designed to encourage someone to do something, whether it’s to buy a certain product, to mimic a celebrity, or to promote a healthier way of living. Ad designers include subtext for us to subconsciously pick up on in order to influence our thinking and evoke emotion. The Roy Castle Lung Cancer Foundation one of many organizations that try to influence smokers to consider the harm they are causing themselves and to others through the use of their advertisements. The anti-smoking ad I have chosen from the Roy Lung Cancer Foundation, convey their message effectively through the use of subtexts and scare tactics. Roy Castle Lung Cancer Foundation’s anti-smoking ads are designed to be minimalistic,
The Tak Nak’s ad can be described to be dark and gloomy with its background being a dark brown color and being partially lit up with a lighter held from what seems to be a smoker’s hand. This lighting with the addition of a ticking bomb clock made from cigarettes, about to be lit up with the lighter and the words “ Every breath you take will eventually destroy your life” placed at the bottom; putting the ideas of all the endless horrible outcomes smoking can do and making the intended audience feel sacred and worried that their lives will be destroyed due to their own fault. Both ads make sure to come across as a serious matter with the Roy Castle Lung Cancers Foundation’s ad using the possible death of yourself and others. Tak Nak makes their audience think of a destroyed future that’s just a time ticking bomb waiting to happen. The Roy Castle Lung Foundation uses their white background to focus the attention on the two words “suicide” and “homicide” to bring fear in their audience just as the Tak Nak ad uses the dim lighting from the lighter to create a dark atmosphere of the harsh reality of smoking destroying your