Using Deconstructive Criticism to Analyze an Advertisement for Newport Cigarettes

Only available on StudyMode
  • Download(s) : 230
  • Published : April 24, 2013
Open Document
Text Preview
The average American is exposed to an estimated number of about two-hundred fifty to five hundred advertisements in a single day. As unrealistic as the statistic seems, it is because most people are not often aware of the companies attempt to expose their products through an advertisement to the consumers unless it is one that is personally appealing to themselves. An advertisement is used to grab the attention of the audience by means of television, radio, internet, billboards, magazines, and newspapers. Through the use of media, the advertisers usually create the advertisement to persuade the audience to take an action after viewing the advertisement or they use the advertisement to manipulate the audience into believing their product is the best out there. In the advertisement created by Newport cigarettes, the ad is viewed in two different ways: the advertisement is used to intrigue the consumer and the advertisement is viewed in a criticizing way. (Describe what magazine and what issue date is) (More on deconstruct)

The advertisers of Newport cigarettes conveyed the product very well by means of layout, choice of color, body language, and wording. In the layout, the advertisers make sure to put pleasure, the main slogan of their advertisement, at the top of their advertisement in bold and legible font with an exclamation point and an underlining of white that curves the audience's attention toward the large an centered picture of a man and a woman. The advertisement has the packs of Newport cigarettes in the bottom left corner with more detailed information underneath the product and also in the bottom right corner of the advertisement. The choice of colors that are used in the advertisement makes every word, the main picture, and the product stand out amongst many advertisements in the magazine. The advertiser used an emerald green background with a yellow fade in between the man and the woman to brighten them up. They also use orange as the color for...
tracking img