Animated Commercial 'Let's Change The Game'

Audi’s animated commercial, ‘’Let’s Change the Game’’, addresses the issue of gender preconceptions at first glance. The animated short begins with a wide shot, in which we are only shown two aisles, one blue and the other pink. In the pink aisle there are Barbie-like dolls who are made to play into the roles of stereotypical females. Nicole, a mirrored image of the classic Barbie doll, is the protagonist who defies gender roles by entering the boy’s aisle and driving a car. Nicole’s adventures are short lived because the lights in the store are turned on, which makes her and the rest of the toys freeze in place. A young boy picks up the car in which Nicole is frozen in and tells his mother that he wants the car. Consequently, the mother puts