Analyzing The Essay 'On Reading A Video Text'

In the essay On Reading a Video Text the writer confronts the challenges that are pointed by others that video texts are not an up-to-date -day channel for cultural interchange. The author started by stating all the notable advantages of video text as the author eloquently mentioned it. The author mentioned the pleasure of having close up position, rewind, applying music while showing a video and others. Then the writer proceeded and elaborated the critical analysis of video texts may be used to encourage “cultural literacy”. The author used an example to prove that video texts can be used to advocate cultural literacy when he mentioned “What the epic poem did for ancient cultures, the romance for feudalism, and the novel for bourgeois society, the media – and especially television – now do for the commodified, bureaucratized world that is our present environment”. Then, the writer performed an analysis using current
Although, the parents show their frustration and annoyance with the overcharges that presents from phones companies by overcharging bill charges. The commercial also shows the young parents are not a rich family since they were shopping and mentioned that they are going over their limits with the shopping for back to school supplies for the children. In conclusion, the commercial convey a message that, we are the best option for a middle class family with multiple children for a cheap price. We care about your family and we understand that overage charging is not in the best interest for most families with multiple children. With the same logic we can make a 30 second video just as the AT&T commercial and appeal a message to America that we can change the American culture and educate many Americans through the short or long video