Analysis Of The Upscale Fine Dining Sector In The Restaurant Indu

Johnson & Wales University

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MBA Student Scholarship

The Alan Shawn Feinstein Graduate School

5-3-2012

Analysis of the Upscale/Fine Dining Sector in the
Restaurant Industry
Volha Ban
Johnson & Wales University - Providence, [e-mail]

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Ban, Volha, "Analysis of the Upscale/Fine Dining Sector in the Restaurant Industry" (2012). MBA Student Scholarship. Paper 10. http://scholarsarchive.jwu.edu/mba_student/10 This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact [e-mail]. 1

Feinstein Graduate School

Analysis of the Upscale
Upscale/Fine Dining Sector in the Restaurant Industry

An industry Analysis Submitted in Partial Fulfillment of the Requirements for the MBA Degree
Course: MGMT 6800
Instructor, Paul C. Boyd Ph.D.
Faculty Advisor, Martin Sivula, Ph.D.

Volha Ban

May 3, 2012

INDUSTRY ANALYSIS

i
Executive Summary

Upscale segment of the restaurant industry makes up approximately 10% of total U.S. restaurant sales (Trends in Fine Dining, 2011a). Severe impact of the economic downturn on the fine-dining segment demonstrated the 13% decline in customer visits in 2009 what triggered steep decline in sales.
In 2011 industry experienced positive tendency and renewed interest to high-profile steakhouse chains and upscale seafood restaurants. As National Restaurant News stated “…finedining restaurants will remain popular as long as they continue to offer individuality, food
quality

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