Analysis of Postpaid Services of Airtel in Bangalore

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  • Topic: Marketing, Bharti Airtel, Bharti Enterprises
  • Pages : 64 (13417 words )
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  • Published : May 6, 2013
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“ANALYSIS OF POSTPAID SERVICES OF AIRTEL BANGALORE”

Dissertation Submitted to the ALAGAPPA UNIVERSITY in partial fulfillment of the requirements for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY

K.V.D MAHESH

Enrollment No:-083173921

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Project Guide

Mr.V. R . RAJENDRA KUMAR

M.B.A, M.phil, P.H.D

FACULTY MEMBER

OF

NIILM SCHOOL OF BUSINESS

DIRECTORATE OF DISTANCE EDUCATION

ALAGAPPA UNIVERSITY

KARAIKUDI – 630 003

JUNE 2010

DECLARATION

I hereby declare that the dissertation “ANALYSIS OF POSTPAID SERVICES OF AIRTEL BANGALORE” submitted for the MBA (General) degree is my original work and the dissertation has not formed the basis for the award of any Degree, Associate Ship, Fellowship or any other similar titles.

Place:

Date: Signature of the Student

GUIDE CERTIFICATE

This is to certify that the dissertation entitled “ANALYSIS OF POSTPAID SERVICES OFAIRTEL BANGALORE” is a bonafied research work carried out by K.V.D MAHESH

bearing with Enrollment no 083173921of MBA (General) during the year 2009 – 2010, in partial fulfillment of the requirements for the award of the degree of Master of Business Administration ( General ) and that the dissertation has not found the basis for the award previously of any Degree, Diploma, Associate ship, Fellowship or any other similar title.

Place: Signature of the Guide

Date: with seal

ACKNOWLEDGEMENT

Any attempt at any level cannot be satisfactorily completed without the support and guidance of learned people. We would like to express our immense gratitude to Prof. V R RAJENDRA KUMAR below persons for constant support and motivation that has encouraged us to come up with this project.

We are also thankful to all other members MONOHAR RAMESH, SRINIVASAN who have rendered their whole hearted support at all times for the successful completion of this project.

Signature

CONTENTS

CHAPTER Page No.

1.CHAPTER – I

➢ Introduction8-10
➢ Definitions11-16
2. CHAPTER -II
➢ Objectives of the study18
➢ Scope of study18
➢ Limitation of study18
➢ Research Methodology18
➢ Primary data19
➢ Secondary data19
➢ sample size and type19
➢ Data analysis19
2.CHAPTER – II
➢ Company profile21-25

3.CHAPTER – III

➢ A Theoretical Overview27-51
➢ Data analysis & Interpretation51-62

4.CHAPTER – IV

➢ Finding and suggestions 64-67

5. CHAPTER –V

➢ Conclusions 68

ANNEXURE

➢ Bibliography 70 ➢ Questionnaire 71-72

LIST OF CHART & TABLES

TABLES & CHARTS Page No.

➢ penetration level in areas 29

➢ Quantum increase in sales 30

GRAPICAL REPRESENTATION

➢ Age...
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