Analysis of Mcdonald's Service Marketing Strategy

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As McDonald’s is the biggest fast food chain in the world, it can enlighten us in the fields of product strategy, franchise strategy, and promotion strategy and so on. McDonalds state that the customers are core of the business activities, and their satisfaction is fundamental for the growth of the company and they are moreover the reason for their existence, due to this they place their experience and satisfaction at the central part of the organization, by provision of high quality service. This assignment topic is about McDonald’s which is one of the biggest fast food restaurants. There is 40 million customers visiting it per day and it has over 30,000 branches in 120 countries. McDonalds is in the process of streamlining their restaurants to cater to the types of people who most likely to be customers in each individual nation. By tailoring their menus and restaurants to seamlessly integrate them into the social standards within each nation, they are the most successful global company in the world. What is your opinion about a best fast food restaurant which is set up in 1940? How can you believe that a 70 years old brand can be so popular today? You can see it in 120 countries, and in these countries McDonald’s also has his own food companies just serve for themselves. This assignment is based on the marketing service theory. McDonald’s is the main case. Also I will mention some societal trends and analysis of McDonald’s own industry. I. The Definition of McDonald’s Culture

What is culture? There are three explanations of culture: a) the integrated pattern of human knowledge, belief, and behavior that depends upon man’s capacity for learning and transmitting knowledge to succeeding generations; b) the customary beliefs, social forms, and material traits of a racial, religious, or social group; c) the set of shared attitudes, values, goals, and practices that characterizes a company or corporation (Greet Hofstede, 1997:13). McDonald’s...
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