Analysis Of Campbell's Soup

Denise Morrison was appointed the 12th CEO of Campbell’s Soup in 2011, after eight years with the brand and 30 years in the packaged food industry (Wang, 2013). To aid Morrison in her appointment, she possessed a positive reputation for fostering the growth of numerous iconic food brands, by building good strategies and executing them well (DuBrin, 2016). In essence, Morrison was able to use her knowledge of the industry and Campbell’s culture to source the underlying problems associated with Campbell’s. Thus, allowing her to build and execute good strategies to mitigate these problems.
Morrison identified Campbell’s greatest setback as their “play it safe” culture, which resulted in stagnation and loss of profit due to a reliance on Campbell’s