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An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area

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Major Research Project

On

“An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area”

For the partial fulfillment of the requirement for the degree of MBA (Full Time)
Batch 2010-12

Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) Roll No:-1004309 IPS ACADEMY

IBMR, IPS Academy
Rajendra Nagar, A.B. Road, Indore, 452012 (M.P.)
Affiliated to: Devi Ahilya Vishwavidyalaya, Indore, MP

CERTIFICATE

This is to certify that the Project entitled “Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area ” is a bonafide record of independent research work done by SUMIT WASNIK (Enrollment no No: DX/10/40214) under my supervision during 4th semester of MBA program, submitted to the Devi Ahilya University in partial fulfillment for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION IN “MARKETING MANAGEMENT & HR” and that Project has not previously formed the basis for the award of any other degree, Diploma, Associates or other title.

Signature
(Research Guide)
Prof. S.P. TRIPATHI
IBMR IPS ACADEMY
Date:-

DECLARAATION

I Sumit Wasnik hereby declare that the dissertation entitled “Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” submitted to the Devi Ahilya University. in partial fulfillment for the award of the Degree of MASTER OF BUSINISS ADMINISTRATION IN MARKETING MANAGEMENT & HR and that the Project Report has not previously formed the basis for the award of any other degree, Diploma, Associate ship, Fellowship or other title.

Place: Indore...