Major Research Project
“An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area”
For the partial fulfillment of the requirement for the degree of MBA (Full Time)
Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) Roll No:-1004309 IPS ACADEMY
IBMR, IPS Academy
Rajendra Nagar, A.B. Road, Indore, 452012 (M.P.)
Affiliated to: Devi Ahilya Vishwavidyalaya, Indore, MP
This is to certify that the Project entitled “Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area ” is a bonafide record of independent research work done by SUMIT WASNIK (Enrollment no No: DX/10/40214) under my supervision during 4th semester of MBA program, submitted to the Devi Ahilya University in partial fulfillment for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION IN “MARKETING MANAGEMENT & HR” and that Project has not previously formed the basis for the award of any other degree, Diploma, Associates or other title.
Prof. S.P. TRIPATHI
IBMR IPS ACADEMY
I Sumit Wasnik hereby declare that the dissertation entitled “Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” submitted to the Devi Ahilya University. in partial fulfillment for the award of the Degree of MASTER OF BUSINISS ADMINISTRATION IN MARKETING MANAGEMENT & HR and that the Project Report has not previously formed the basis for the award of any other degree, Diploma, Associate ship, Fellowship or other title.
Place: Indore SUMIT WASNIK Date: MBA (FT) 4Th SEM.
(IBMR) BATCH 2010-12 ROLL. NO. 1004309
A mammoth thesis of this nature calls for intellectual nourishment, professional help, and encouragement from many quarters. I would like to express my gratitude to:
• The pioneers in the field of marketing management who have shaped their understanding through their rich and varied contributions.
• Professors and seniors for providing the stimulus for making this Thesis successful. • A number of academics and practitioners for generously sharing their insight and experience with me.
It is my immense pleasure to work under the guidance of Prof. S. P. TRIPATHI and we heartily thank them for providing me the guidance whenever needed. I am also thankful to our, Director:- Mr. VIVEK KUSHWAHA (IBMR) IPS ACADEMY who gave me guidance in each and every matter all the time. My heuristic approach towards the project was one of the major contributors in the outcomes that we arrived at. I had like to thank my institution, IPS ACADEMY INDORE, for providing me this great opportunity and attempting to inculcate the traits needed to succeed. I am also thankful to various industry experts and executives for sharing relevant information and valuable thoughts with me and helped me in writing my thesis.
|S.N. |Topic title | |1. |Introduction...