Consumer Behavior

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A STUDY ON CONSUMER BUYING BEHAVIOUR IN TIKONA DIGITAL NETWORKS (P) LTD
Submitted by

SATHYANANTHAM.U
Reg No - 40909631047

of

KARPAGA VINAYAGA COLLEGE OF ENGINEERING & TECHNOLOGY
MADHURANTHAGAM (T.k) - 603308

A PROJECT REPORT
Submitted to the

FACULTY OF MANAGEMENT STUDIES

In partial fulfillment for the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION
IN
MARKETING MANAGEMENT
ANNA UNIVERSITY:: CHENNAI 600 025

JUNE 2011

ANNA UNIVERSITY: CHENNAI 600 025

BONAFIDE CERTIFICATE

Certified that this project report “A STUDY ON CONSUMER BUYING BEHAVIOUR IN TIKONA DIGITAL NETWORKS (P) LTD”is the bonafide work of “MR.SATHYANANTHAM.U” who carried out the project work under my supervision. Certified further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.

SIGNATURE SIGNATURE

HEAD OF THE DEPARTMENT SUPERVISOR
Karpaga Vinayaga College of Engineering & Technology
G.S.T.Road, Karpaga Vinayaga Nagar,
Chinnakolambakkam,
Palayanoor Post,
Madhuranthagam (T.K),
Kancheepuram District – 603308.

Karpaga Vinayaga College of Engineering & Technology
G.S.T.Road, Karpaga Vinayaga Nagar,
Chinnakolambakkam,
Palayanoor Post,
Madhuranthagam (T.K),
Kancheepuram District – 603308.

Internal ExaminerExternal Examiner

Submitted to the university viva – voce held on ________________________

DECLARATION

I, SATHYANANTHAM.U, hereby declare that this project entitled “A STUDY ON CONSUMER BUYING BEHAVIOUR IN TIKONA DIGITAL NETWORKS (P) LTD” has been prepared under the guidance of MS.R.G.NITHYA, faculty, Department of Management Studies Karpaga vinayaga College of Engineering & Technology- Maduranthagam, in partial fulfillment of the requirements of the MBA program of Anna University for JUNE 2011.

Place:
Date:

SATHYANANTHAM.U

ABSTRACT

The project for TIKONA DIGITAL NETWORKS (P) LTD is aimed for successful functioning of the organization. The researcher collected the primary information required for the study through a structured questionnaire. Website and books are the main part of secondary data. The nature of the study was descriptive. The sampling method used is convenience Sampling. The sampling size was 100 Respondents. This includes only consumers. The researcher while analyzing converted data made use of simple tabulations, percentage, correlation, chi-square test. The need of the study is to study the CONSUMER BUYING BEHAVIOUR for successful functioning of TIKONA DIGITAL NETWORKS (P) LTD. Finally, the last two chapter deal with the finding from the survey and the suggestion to the company is given followed by the conclusion.

ACKNOWLEDGEMENT

With profound gratitude and due regards I whole heartedly and sincerely acknowledge with thanks the opportunity provided to me by our Respectful Director Tmt. Meenakshi Annamalai for allowing me to do this project in partial fulfillment for the degree of Master of Business Administration under Anna University, Chennai. I thank our respectable Advisor Prof. V.C. Ravichandran for his effective advice and support for planning and processing of the project. I thank our dedicated Principal Dr. V. Ilangovan for his valuable suggestions and timely advice which helped me in completing this project on schedule. I thank our Dean (Administration) Prof. T. Rangarajalu for his unrelenting support and guidance and useful tips for completing the project.

I thank our Dean (MBA)...
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