Preview

Amway Story

Powerful Essays
Open Document
Open Document
9941 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Amway Story
Amway (short for American Way) is an American multinational direct-selling company that uses multi-level marketing to sell a variety of products, primarily in the health, beauty, and home care markets.[3][4][5] Amway was founded in 1959 by Jay Van Andeland Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales of USD$11.3 billion for the year ended December 31, 2012 - the seventh consecutive year of growth for the company.[1] Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Amway conducts business through a number of affiliated companies in more than a hundred countries and territories around the world.[6] Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.25 among the largest private companies in the U.S. by Forbes in 2012.[7] Contents [hide] * 1 History * 1.1 Founding * 1.2 International expansion * 1.3 Quixtar * 2 Global markets * 2.1 Amway Australia * 2.2 Amway China * 3 Brands * 3.1 Household cleaners * 3.2 Health and beauty * 3.2.1 Artistry * 3.3 Nutrilite * 3.4 eSpring * 3.5 Atmosphere * 4 Ditto Delivery * 5 Business model * 6 Commercial sponsorships * 6.1 Orlando Arena naming rights * 6.2 San Jose Earthquakes * 6.3 Los Angeles Sol * 6.4 Detroit Red Wings * 7 Politics and culture * 7.1 Political causes * 7.2 Religion * 7.3 Chamber of Commerce * 7.4 Environmental initiatives * 8 Controversy * 8.1 Pyramid scheme accusations * 8.1.1 FTC investigation * 8.1.2 Amway India (Andhra Pradesh and Kerala) * 8.1.3 Class action settlement * 8.2 Canadian tax case * 8.3 RIAA lawsuit * 8.4 Procter & Gamble * 8.5 Amway UK * 8.6 Welcome to Life (Poland) * 8.7 Dr. Phil and Shape Up *


References: Amway Vietnam (Hồ Chí Minh since 2008). [edit]Brands Amway 's product line grew from LOC, with the laundry detergent SA8 added in 1960, and later the hair care product Satinique (1965) and the cosmetics line Artistry (1968)
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Accounts Project: Tootsie Roll
    • 649 Words
    • 3 Pages

    Accounts Project: Tootsie Roll

    | | | | |headquartered in Chicago with operations throughout North America and with distribution channels in over | | | |…

    • 649 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Unit 4 Business Btec Business Unit 3 P1
    • 1241 Words
    • 5 Pages

    Unit 4 Business Btec Business Unit 3 P1

    1. Examine the marketing techniques below, explain how each of the businesses utilise these marketing techniques to market their products (look at news articles for both businesses)…

    • 1241 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Comparison Of Lion Dairy And Drinks
    • 818 Words
    • 4 Pages

    Comparison Of Lion Dairy And Drinks

    • Balanced Business Strategy • Balanced Business Plan • Great People • Great Brands • Customer Engagement • Lion Way…

    • 818 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    sexual harassment of hooters restaurant
    • 3936 Words
    • 16 Pages

    sexual harassment of hooters restaurant

    decades, one must first discuss the company from its inception then continue on to describe…

    • 3936 Words
    • 16 Pages
    Best Essays
    Read More
  • Powerful Essays

    Marketing/Communications Aflac Duck Campaign
    • 2124 Words
    • 9 Pages

    Marketing/Communications Aflac Duck Campaign

    One company which has had success over the last decade is American Family Life Assurance Company or more commonly known as Aflac (duck voice). Historically, Aflac was a pretty successful company but they were still missing that one piece to make them recognizable. That one thing the company needed was a face and they found it when they launched their Aflac Duck Campaign. In this paper, the Duck campaign strategy will be discussed along with the history of Aflac, target audience and competition of Aflac, and the successful outcome of the campaign.…

    • 2124 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Gu Case Study
    • 812 Words
    • 4 Pages

    Gu Case Study

    This white paper will give you a quick look at how a major corporation corralled a number of its naturally occurring communities into a single, corporate led Brand Community.…

    • 812 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Considerations Of Marketing: Cutthroat Society
    • 1173 Words
    • 5 Pages

    Considerations Of Marketing: Cutthroat Society

    In such a cutthroat society, many companies rely on marketing to give them the competitive edge over their competition, but how far is too far? Discussing the legal and ethical ways to successfully market while capturing the trust and high brand perception, some concerns such as marketing to children, puffery, harmful products, and stealth marketing are always made known. Companies give it their best shot by marketing the message they are trying to send marketing is what separates companies from success and mediocrity. A quote taken from the perspective of John Berger stated, “Without ethics, man has no future. This is to…

    • 1173 Words
    • 5 Pages
    Better Essays
    Read More
  • Best Essays

    American Airlines Swot Analysis
    • 2126 Words
    • 9 Pages

    American Airlines Swot Analysis

    AMR Corporation is committed to providing every citizen of the world with the highest quality air travel to the widest selection of destinations possible. AMR…

    • 2126 Words
    • 9 Pages
    Best Essays
    Read More
  • Better Essays

    Marketing Strategy: Tide Detergent
    • 1492 Words
    • 6 Pages

    Marketing Strategy: Tide Detergent

    We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.…

    • 1492 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Charles Duhigg The Power Of Habit Summary
    • 1352 Words
    • 6 Pages

    Charles Duhigg The Power Of Habit Summary

    The book could fall into the usual self-help trap that features feel-good fluff while doing little identify the root causes of problems and offer solutions. Duhigg succeeds because he avoids these trappings while using the book as a means to tell stories. He profiles former NFL coach Tony Dungy and his efforts to turn around the Tampa Bay Buccaneers by reshaping player’s habits on the field (Duhigg, 2012). He discusses Howard Fineman’s ability to make Starbucks an international powerhouse of a brand. He closes the book with the story of how Rosa Parks and Dr. Martin Luther King, Jr., took the Civil Rights movement from an act of civil disobedience into a national phenomenon that change the course of the nation. Other great examples include how Proctor and Gamble made Febreeze a near ubiquitous household product and Paul O’Neill’s use of safety improvements to turn Alcoa back into a profitable…

    • 1352 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Under Armour
    • 2801 Words
    • 9 Pages

    Under Armour

    the early stages of establishing its brand and penetrating markets outside North America (Thompson, 2014).…

    • 2801 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Environmental Factors Paper
    • 544 Words
    • 3 Pages

    Environmental Factors Paper

    Running Head: Week Five Individual, Environmental Factors Paper MKT/421 Larry Zeidler Week Five Individual, Environmental Factors Paper Both domestic and global environmental factors impact AAFES marketing decisions. AAFES targets the military communities both near and abroad. Social, demographic, political and social factors impact the marketing techniques of AAFES. Domestically AAFES has services in 49 states. Since AAFES targets the military community, AAFES has to create a need for those shopping here in the United States. Many competitive variables are present and with the ages of those in the military and their families, a broader range of interest needs to be met. AAFES has stepped up their marketing campaign by investing in bigger better stores with more diverse in nature items to offer at a lower price than most competitors around. AAFES is also a tax free based store. The consumer who is authorized to shop at AAFES does not pay taxes on items purchased. Diversity also plays a role both domestic and global. Military communities tend to have such a diverse group of people, and both domestic and global, AAFES markets a diverse product mix in all stores. By providing the right product, at a low cost price, and at the right time, the target market is receiving what is expected and what is deserved. Globally AAFES deals with the same environmental factors as domestic, but with many more variables added. AAFES operates more than 3,000 facilities worldwide, in more than 30 countries. While AAFES customers desire convenience and the low prices that AAFES offers, national culture, values and preferences, and the distribution systems are more noticeably different across countries and define differences in local markets. When looking at the social and cultural environment this affects the way people behave and this in turn affect the way they consume; which will eventually affect the economic, political and legal environment. Every business has social and…

    • 544 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Canada Goose
    • 4012 Words
    • 17 Pages

    Canada Goose

    An example of how the management effectively were able to establish Canada Goose as a high-end, authentic brand is as follows – before Dani took over the company utilized product placement and would give bouncers outside bars who had to stand in the extreme cold all night their jackets but now the company has signed a sponsorship deal with Fairmont Hotels and outfits all the bellhops, greeters and doormen at every Fairmont Hotel in Canada Goose jackets. Not only does it help to strengthen the brand’s association with exclusivity but it also bolsters the association that Canada…

    • 4012 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    The Transformation of Amway in China
    • 413 Words
    • 2 Pages

    The Transformation of Amway in China

    Amway changed their marketing strategy in China by moving to a store front approach instead of door to door marketing. Amway converted most of their Amway offices into stores with employees in it so the consumer can go inside and shop like any other store. Later on, in 2005, they further changed their strategy by removing the pyramid structure where recruitments were not allowed anymore. Actual uses of human resources were required. This changes the whole face of Amway as the marketing within the company is now removed. Company usually uses networking within with people to build business, but now, it operates as a normal chain of stores. Payment schemes were altered so that pyramids could not exist anymore, which was a large part of their marketing strategy.…

    • 413 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    MKT306 JULY 2015 TNE FORMATTED v2 1

    • 2215 Words
    • 15 Pages

    MKT306 JULY 2015 TNE FORMATTED v2 1

    Your task is to identify an organization, either producer and/or brand owner, involved in the…

    • 2215 Words
    • 15 Pages
    Powerful Essays
    Read More

Related Topics