Amway Story

Topics: Amway, Amway Global, Nutrilite Pages: 25 (9941 words) Published: March 1, 2013
Amway (short for American Way) is an American multinational direct-selling company that uses multi-level marketing to sell a variety of products, primarily in the health, beauty, and home care markets.[3][4][5] Amway was founded in 1959 by Jay Van Andeland Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales of USD$11.3 billion for the year ended December 31, 2012 - the seventh consecutive year of growth for the company.[1] Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Amway conducts business through a number of affiliated companies in more than a hundred countries and territories around the world.[6] Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.25 among the largest private companies in the U.S. by Forbes in 2012.[7] Contents  [hide]  * 1 History * 1.1 Founding * 1.2 International expansion * 1.3 Quixtar * 2 Global markets * 2.1 Amway Australia * 2.2 Amway China * 3 Brands * 3.1 Household cleaners * 3.2 Health and beauty * 3.2.1 Artistry * 3.3 Nutrilite * 3.4 eSpring * 3.5 Atmosphere * 4 Ditto Delivery * 5 Business model * 6 Commercial sponsorships * 6.1 Orlando Arena naming rights * 6.2 San Jose Earthquakes * 6.3 Los Angeles Sol * 6.4 Detroit Red Wings * 7 Politics and culture * 7.1 Political causes * 7.2 Religion * 7.3 Chamber of Commerce * 7.4 Environmental initiatives * 8 Controversy * 8.1 Pyramid scheme accusations * 8.1.1 FTC investigation * 8.1.2 Amway India (Andhra Pradesh and Kerala) * 8.1.3 Class action settlement * 8.2 Canadian tax case * 8.3 RIAA lawsuit * 8.4 Procter & Gamble * 8.5 Amway UK * 8.6 Welcome to Life (Poland) * 8.7 Dr. Phil and Shape Up * 8.8 Dateline NBC * 8.9 Other issues * 9 See also * 10 References * 11 Books * 12 Documentaries * 13 External links * 13.1 Government documents * 13.2 Profiles| -------------------------------------------------


Amway Japan Head Office.

Amway Vietnam (Hồ Chí Minh since 2008).
Jay Van Andel and Richard DeVos, friends since school days, had been business partners in various endeavors including a hamburger stand, air charter service, and a sailing business. In 1949 they were introduced by Neil Maaskant (Van Andel's second cousin) to the Nutrilite Products Corporation.Nutrilite was a California-based direct sales company founded by Dr. Carl Rehnborg, developer of the first multivitamin marketed in the United States. In August 1949, after a night-long talk, DeVos and Van Andel signed up to become distributors for Nutrilite food supplements.[8][page needed] They sold their first box the next day for $19.50, but lost interest for the next two weeks. Shortly thereafter, at the urging of Maaskant, who had become their sponsor, they traveled to Chicago to attend a Nutrilite seminar. The meeting was at a downtown hotel, with over a hundred people in attendance. After seeing promotional filmstrips and listening to talks by company representatives and successful distributors, they decided to pursue the Nutrilite business opportunity with enthusiasm. They sold their second box of supplements on their return trip to Michigan, and rapidly proceeded to develop their new business further.[8][page needed] In 1949, DeVos and Van Andel had formed Ja-Ri Corporation (abbreviated from their respective first names) for importing wooden goods from South American countries. After their trip to the Nutrilite seminar, they dropped[clarification needed] this business and Ja-Ri became their Nutrilite distributorship.[9] In addition to profits on each product sold, Nutrilite also offered commission on the sales of products by new...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Marketing Research Amway India Ltd Essay
  • Amway Corporation. Direct Selling Company Essay
  • Amway Japan Essay
  • Amway in China: a Case of Corporate and Brand Reputation Essay
  • Amway India Articles Essay
  • Amway Essay
  • amway Research Paper
  • Amway Essay 10

Become a StudyMode Member

Sign Up - It's Free