American Fashion Industry in 21st Century

American Fashion in 21st Century ‘Fashion’ is the need to adapt to ever changing styles; to dress in distinctive and current trends and a means for one to express their individuality. Fashion refers to keeping every aspect of one’s body up-to-date for varying reasons. Some people prefer a simple life style with modest attire whereas most passionately follow the fashion industry and rapidly change accordingly. This increase in demand for individually tailored items including everything from clothing and footwear to makeup and body piercings is what gave birth to the fashion industry. The roots of this business can be traced to America in the nineteenth century where it grew rapidly and spread across the globe to become the highly integrated industry that exists today. The fashion industry has created thousands of jobs, increased national output and has made significant contributing to increases in GDP (Gross Domestic Product) but is also accompanied by exploitation of labor, eating disorder particularly in models and also the growth of counterfeit products. The international fashion industry portrays an ideal body type commonly known as the ‘size zero’ which women often attempt to attain. This leads them down the road of low self-esteem, starvation and even self-mutilation often resulting in eating disorders, health issues and even suicide. Models between the age of 18 and 24 practically give up eating and also resort to using drugs and alcohol to combat the ensuing depression and irritability which eventually leads to some of them dying young, all just to gain entry into the fashion industry. Natasha Duncan was one such prominent American model who committed suicide at the age of 21(Rose 1). The global fashion industry projects the image of thin and beautiful people that have been airbrushed to perfection thus creating an ideal image of how ‘fashionable’ people should look. Common women get conscious about their own looks and then try to attain this level of

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