Amd Corp. Case

Topics: Advanced Micro Devices, ATI Technologies, X86 Pages: 6 (1360 words) Published: March 1, 2011
AMD corporation

AMD Corporation

“The Future is Fusion”

The AMD Corporation is a fine model of business success. AMD is an industry leader in the production of computer processers and related technologies. It is the second largest supplier of micro-processors rivaling Intel. The quality of AMD products is generally superior to that of Intel and thus has made it a viable competitor in the chip technologies market.

Within any company it is important to map out a solid company strategy. This can be applied to all aspects of the company ranging from product lines to communication. There needs to be a sense of corporate, business, and marketing success.

Corporate Success:

In being an industry leader, it is important to convey what AMD represents and views as corporate success. AMD has a strong corporate message revealed in its mission and vision statements confirming its corporate cores. Advanced Micro Devices Mission Statement:

"Because our customers’ needs are ever-changing, AMD understands the value of looking towards—and keeping pace with—the future. To help ensure we meet our customers’ needs today and tomorrow, AMD invests in state-of-the-art technology research many years in advance of first commercial use." Advanced Micro Devices Vision Statement:

"Like other world-class companies, we are proud of our success, but we are never satisfied. At AMD, we are committed to delivering the innovative solutions our customers need, building the framework for sustainable growth going forward. " Words that stick out as a corporate image based on these statements and what AMD represents: Value



A viable reason for AMD corporation success is its great use of market strategy. AMD has a clearly strong objective of being the industry leader. The company has refined its scope of the marketplace. In obtaining new partnerships and expanding on old ones, AMD has widened its resources and thus been able to have a strong grasp competitively on the marketplace. AMD has done a great job being in the right market. They have not veered off the technology platform the company represents.

AMD has many partnerships that further its business interests and stay ahead of rival Intel. AMD currently has strategic partnerships with IBM, HP, Compaq, ASUS, Alienware, Acer, and Dell. In 2006, Dell announced that it would base upcoming servers and desktops on the AMD processor; which ended its exclusive relationship with Intel.

Through growing in these relationships and obtaining agreements with other companies, AMD has also managed to create a grasp on new mobile based technology in current smart phones. It has also gained global leadership in flash memory.

Goals and Objectives

Current goals and objectives for AMD are to expand solutions in all their existing marketplaces. They continue to act on their redefined strategy of focusing on how people think about and interact with computing technology. Rolling out new technologies is key to this and AMD continues to strive for this goal. The new product introductions include rolling out their Vision Technology which will take a new spin within the retail industry. Also, the launch of the next-generation DirectX11 technology is expected to run smoothly with the new ATI Radeon product graphics cards. Through refining current technology platforms, AMD will continue to build its brand and economic equity within the marketplace.

Resource Deployments

AMD is truly a global corporation. All of its products are manufactured through Globalfoundries. Manufacturing plants are located in Malaysia, China, and Singapore. Sales offices can also be found around the world in major cities. As of 2009, AMD supplies jobs to roughly 10,800 employees in 32 locations around the globe.

Competitive Advantage...
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