Alternative Drink Industry Analysis

Topics: Coca-Cola, Soft drink, Drink Pages: 4 (1038 words) Published: April 21, 2013
Alternative Drink industry analysis

1.Do a complete five-forces analysis of competition in the global alternative drink industry, then tell me which of the five competitive forces is strong, weak, and why.

Especially in the force of rivalry (one of the 5 forces), you must identify the market size, growth rate, profit margins, what are the main categories in the alternative drink industry, who are the major competitors and their relative sizes, the competition scope, the main competition weapons)

2. Briefly identify 6 to 7 key success factors in the alternative drink industry

3.What are the other economic traits that are outside the industry but still can affect all competitors (for example, overall economy trend, long term innovation, globalization, maturity stage of the industry, relevant legislation, etc.)? Briefly explain how these factors can affect the industry.

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What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain.

The strategically relevant components of the global and U.S. beverage industry macro-environment: • Global beverage companies such as Coca Cola and PepsiCo had relied on such beverages to sustain in volume growth in mature markets where consumers were reducing their consumption of carbonated soft drinks. • Coca-Cola, PepsiCo, and other beverage companies were intent on expanding the market for alternative beverages by introducing energy drinks, sports drinks, and vitamin drinks in more and more emerging international markets. • Beverage producers had made various attempts at increasing the size of the market for alternative beverages by...
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