Preview

allllllon

Powerful Essays
Open Document
Open Document
1147 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
allllllon
Starbucks Executive Summary

Starbucks Executive Summary

This summary will provide the history of how Starbucks came about, how it was founded, by whom, who is the audit company, and what stock exchange Starbucks is listed on. The summary will also provide information about Starbucks financial information over the past three annual reporting periods. These annual reports will show steady growth in the assets, along with steady growth in the liabilities of the company.

The very first Starbucks was located at 2000 Western Ave. It was there from 1971-1976 until it was relocated to Pike Place and still currently stands there today. When the company first started the coffee beans were purchased from Peet’s but eventually, the owners started buying them directly from the growers.

Starbucks prides themselve’s on having a strong coffee bean. In order to achieve that goal they go to the end of the world to find the beans themselves. Howard Shultz had to travel all the way to Italy in order to find out about the popularity of espresso and espresso bars.

NASDAQ is the stock exchange that Starbucks trades. NASDAQ's ticker symbol is SBUX. Stock prices in the last 52 weeks range between $31.17 and $49.36. Prices have steadily dipped in the last two years.

Starbucks Net Income went from $390,800 in 2009 to $945,600 in 2010 which showed a growth of $554,800.

Starbucks Executive Summary

This summary will provide the history of how Starbucks came about, how it was founded, by whom, who is the audit company, and what stock exchange Starbucks is listed on. The summary will also provide information about Starbucks financial information over the past three annual reporting periods. These annual reports will show steady growth in the assets, along with steady growth in the liabilities of the company.

Starbucks Corporation was started in Seattle, Washington back in 1971. The three founding partners consist of, Jerry Baldwin who was formally an English

You May Also Find These Documents Helpful

  • Satisfactory Essays

    1). On October 2, 2011, Starbucks Corporation reported, on its Form 10-K, the following (in…

    • 7004 Words
    • 61 Pages
    Satisfactory Essays
  • Powerful Essays

    Starbucks Coffee originated in 1971 as a coffee and tea café opening in a small neighborhood of Seattle, Washington (Starbucks Corporation, 2010). Starbucks continued its service for Seattle residents for a decade when the new director of retail operations and marketing, Howard Shultz, decided to make some beneficial changes to the company. After two years of employment Howard Shultz decided to expand Starbucks outside of the Seattle area. In 1987 Starbucks was entering in the coffee market and the few numbers of Starbucks were now becoming a corporation (Starbucks Corporation, 2010). Fast forwarding to current times, Starbucks is now located across America and has branched out into international territory. Starbucks now ranges from selling coffees, teas, food, and coffee accessories to having its name brand coffees being sold in grocery stores.…

    • 1140 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    Starbucks the known name in the world of coffee business had started off with little company which now has transformed in a successful corporation. This brand has gained remarkable success over period of time and has proved itself as a reputable coffee provider in term of taste and quality. The major contribution in this success was their aggressive expansions strategies. These strategies have enabled them to develop a dense chain of stores not only in America but all over the world. Their strategic approach towards the business has enabled them to gain value of $12 billion in 2008 from $2.9 billion in 1998 (Higbee, Liaw, Ting, Tjho, ton, 2008).…

    • 4211 Words
    • 17 Pages
    Best Essays
  • Best Essays

    Starbucks Casestudy

    • 4337 Words
    • 18 Pages

    Starbucks is a coffee sensation that is sweeping the world by storm. It all began in 1971 when the first store was opened in Seattle Washington. Starbucks started out as a single coffee shop that sells high quality premium coffee beans. In the 1980’s they expanded their locations but remained in the state of Washington. Starbucks has now expanded its locations all across the US and Canada and many other countries around the world. Starbucks has managed to become the number one coffee selling company in the world without utilizing a huge advertising budget. Starbucks advertising and public relations campaigns consist mainly of news media and social media efforts to get their brand in the spot light. Starbucks rise to fame began slowly and by word of mouth. They generally try to avoid traditional media but have in recent years begun to promote their product due to competition and a minor decline in sales in some stores.…

    • 4337 Words
    • 18 Pages
    Best Essays
  • Good Essays

    Starbucks Corporation, founded in 1985 in Seattle, Washington, purchases, roasts and sells whole bean coffees at retail locations worldwide. Starbuck’s in-store products include brewed coffees, espresso beverages, blended beverages, complimentary food items, teas and brewing equipment. At the end of 2009, Starbucks operated through 7, 803 retail locations in 49 countries (Annual Report 4). In recent years, Starbucks’s stock has risen to near record highs (Starbucks Corporation – Finance).…

    • 847 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Week 3 Team Assignment

    • 2151 Words
    • 7 Pages

    Starbucks was fortunate enough to have a head start on the coffee shop boom, circa 1990, as they opened their first store in Seattle, Washington in 1971. As an initial patron of Starbucks in 1981 Howard Schultz was fascinated with the company and thorough persistence, leadership, and influence over investors he was able to purchase the company in 1987. Today Starbucks is one of the most widely known and respected organizations and industry leader of specialty coffee and related retail products (Starbucks Corporation, 2014).…

    • 2151 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    In 1971, it opened its first store in Seattle’s Pike Market Place. “The company purchases and roast high-quality whole bean coffees and sells them along with rich-brewed, Italian style espresso beverages, a variety of pastries and coffee related accessories and equipment – primary through the retails stores.” (http://www.starbucks.com/aboutus/overview.asp). This store was originally named Starbucks Coffee, Tea, and Spices, which later became famous for starting a corporation of small coffeehouse around the world; the company as we know it is the Starbucks Company. The company’s objective is to establish a recognizable reputation as a respected brand in the world for their management, globalization, technology, innovations, diversity, and ethics.…

    • 1392 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    Starbucks is the world’s largest specialty coffee retailer, Starbucks has more than 16,000 retail outlets in more than 35 countries. Starbucks owns more than 8,500 of its outlets, while licensees and franchisees operate more than 6,500 units worldwide, primarily in shopping centers and airports. The outlets offer coffee drinks and food items such as pastries and confections, as well as roasted beans, coffee accessories, teas and a line of compact discs. The company also owns the Seattle's Best Coffee and Torrefazione Italia coffee brands. In addition, Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products. Starbucks Corporation was founded in 1985 and is based in Seattle, Washington. (Bramhall)…

    • 1739 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Ans. Starbucks was founded in 1971with an aim to roast and sell great coffee. At that time, coffee consumption in the US was nearly on the decline. Despite competitors like Folgers,Nescafe, Peet’s, By 1982, Starbucks had five retail outlets that sold supplies for brewing coffee at home and also the coffee beans butnot prepared beverages. When Schultz took over, he was determined to establish Starbucks as “the third place” beyond home and work. He wanted to differentiate and create a distinct identity of Starbucks and so was not receptive to the idea of selling prepared drinks. He justified it by saying that getting into the “restaurant business” would distract the company from its core assets and activities: roasting and selling coffee beans. The décor of the stores included earth tones and overstuffed chairs,wood floors and cozy fireplaces that created a home-like feel so that its patrons could linger and relax. La Marzocco machines were put up which added to the distinct taste of the coffee and the Barista that operated the machines stood as an unique attraction. The quasi-Italian lingo included in menu (drinks names and sizes) were very catchy. Starbucks positioned itself as a brand/company offering a “lifestyle product”. The locations were carefully selected where areas with large numbers of wealthy and highly professional workers (“Bobos”) were targeted.…

    • 1150 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Starbucks

    • 1707 Words
    • 7 Pages

    In 1971 an english teacher a history teacher and a writer were inspired from the their love of coffee to open a coffee house. They first started by selling just the beans but then they moved on to brew the coffee. Based out of Seattle Washington, this small coffee house name Starbucks grew from the ideas of a man named Howard Shultz. Howard bought into the company in the early 80’s after taking a trip to Italy and being inspired by their culture. His inspiration and ideas proved to be right, Seattle soon became crazy about about coffee and before you know it their was lattes and mochas in everyones hands. With the great demand and success in Washington Starbucks decides expand in North America. Immediately after that Starbucks decided to expand globally and become a publicly traded company. This made Starbucks on the first coffee houses to offer stock options and health benefits to all of its partners.…

    • 1707 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Starbuks Opening Mongolia

    • 3495 Words
    • 14 Pages

    Starbucks is world brand. Starbucks story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with single store in Seattle’s Pike Place Market. Today, Starbucks are privileged to welcome millions of customers through our doors every day, in more than 16000 locations in over 50 countries. Starbucks products are coffee, handcrafted beverages, merchandise, fresh food, consumer products and brand portfolio. Starbucks believed in serving the best coffee possible. It’s Starbucks goal for all of Starbucks coffee to be grown under the highest standards of high quality, using ethical trading and responsible growing practices. Starbucks coffee buyers personally travel to coffee farms in Latin America, Africa and Asia. Starbucks went public on June 26, 1992 at a price of $17 per share and closed trading that first day at $21.50 per share.…

    • 3495 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Mike

    • 981 Words
    • 4 Pages

    Starbucks is a leading specialty-coffee brand and coffee store chain based in the US. It was founded in 1971 by Gerald Baldwin, Gordon Bowker, and Ziev Siegl. Howard Schultz, who joined Starbuck’s marketing team in 1982, later bought the enterprise from its founders and took it public in 1992. In 2002, Starbucks had achieved a CAGR of 40% since its IPO and owned approx. 1/3 of the coffee bars in the US. Its competitors range from small-scale specialty coffee chains, which were regionally concentrated, to independent specialty coffee shops, and donut and bagel chains. For the years ahead, Starbucks sought to further expand its retail operations based on expected growth in coffee consumption, untapped national and international markets and unreached saturation levels.…

    • 981 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Starbuck's

    • 1961 Words
    • 8 Pages

    Mr. Schultz’s vision took a niche coffee brand and evolved it into an established market leader. This was performed by providing high quality coffee into an atmosphere that allowed people to drink and enjoy their coffee for an unlimited amount of time in the store. In the store the barista’s would grind the coffee, pull the espresso shots by hand creating a “romance and theatre” atmosphere to a customers visit. Starbucks has been described as “having a more homely feel with dim lighting and soothing music playing in the background to make you feel good. I always feel the atmosphere at Starbucks is better than Dunkin Donuts” (Reference 1)…

    • 1961 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Analysis of Starbucks

    • 5252 Words
    • 22 Pages

    An Analysis of Starbucks Company History Starbucks was opened its first coffee company in Seattle’s Pike place Market on 1971. The name was taken from the first mate in Herman Melville’s Moby Dick (Company Profile, 2005).…

    • 5252 Words
    • 22 Pages
    Powerful Essays
  • Better Essays

    Case Starbucks

    • 990 Words
    • 4 Pages

    From the beginning, Starbucks was selling very good coffee. But was that enough? The answer was no, in Howard Schultz’s opinion, who saw a lot more potential and saw more in a coffeehouse than meets the eye. He realized that a coffeehouse is not just about drinking good coffee and saw the whole idea at a new level: he wanted to create an experience.…

    • 990 Words
    • 4 Pages
    Better Essays