Starbuks Opening Mongolia
Introduction
Starbucks is world brand. Starbucks story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with single store in Seattle’s Pike Place Market. Today, Starbucks are privileged to welcome millions of customers through our doors every day, in more than 16000 locations in over 50 countries. Starbucks products are coffee, handcrafted beverages, merchandise, fresh food, consumer products and brand portfolio. Starbucks believed in serving the best coffee possible. It’s Starbucks goal for all of Starbucks coffee to be grown under the highest standards of high quality, using ethical trading and responsible growing practices. Starbucks coffee buyers personally travel to coffee farms in Latin America, Africa and Asia. Starbucks went public on June 26, 1992 at a price of $17 per share and closed trading that first day at $21.50 per share.
1. What are the reasons for the company to enter Mongolian market?
After the democratic revolution in 1990, the number of Mongolian people going abroad increased drastically. Many of them had transferred their citizenship status to many foreign countries. For instance, people who lived in USA lived an American life, coffee in the morning burger for lunch and etc. When they bring along cultural influence with them to their home country, Mongolia. It spread so quick that many people wanted to drink original high-class coffee. a. Mission of the Starbuck - To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
b. Vision of the Starbuck- To establishes Starbucks as the most recognized and respected brand in the Mongolia.
2. Describe the company from perspective of its business
a. Organizational structure
This is the organizational structure of the Starbucks. They use diversify structure. This structure is very popular on fast food restaurants.
b. Pro’s and Con’s for Organizational structure
Pro’s
-Employees are motivated with more
Starbucks is world brand. Starbucks story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with single store in Seattle’s Pike Place Market. Today, Starbucks are privileged to welcome millions of customers through our doors every day, in more than 16000 locations in over 50 countries. Starbucks products are coffee, handcrafted beverages, merchandise, fresh food, consumer products and brand portfolio. Starbucks believed in serving the best coffee possible. It’s Starbucks goal for all of Starbucks coffee to be grown under the highest standards of high quality, using ethical trading and responsible growing practices. Starbucks coffee buyers personally travel to coffee farms in Latin America, Africa and Asia. Starbucks went public on June 26, 1992 at a price of $17 per share and closed trading that first day at $21.50 per share.
1. What are the reasons for the company to enter Mongolian market?
After the democratic revolution in 1990, the number of Mongolian people going abroad increased drastically. Many of them had transferred their citizenship status to many foreign countries. For instance, people who lived in USA lived an American life, coffee in the morning burger for lunch and etc. When they bring along cultural influence with them to their home country, Mongolia. It spread so quick that many people wanted to drink original high-class coffee. a. Mission of the Starbuck - To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
b. Vision of the Starbuck- To establishes Starbucks as the most recognized and respected brand in the Mongolia.
2. Describe the company from perspective of its business
a. Organizational structure
This is the organizational structure of the Starbucks. They use diversify structure. This structure is very popular on fast food restaurants.
b. Pro’s and Con’s for Organizational structure
Pro’s
-Employees are motivated with more