Alitalia Value Chain, Five Forces, Swot and Pestel

Only available on StudyMode
  • Download(s) : 513
  • Published : December 10, 2010
Open Document
Text Preview
ALITALIA ANALYSIS

SWOT ANALYSYS

STRENGHTS: -Food (“Best Airline Cusine” worldwide award 2010), - Frequent-flyer deal (“MilleMiglia”), allowing passengers to collect miles and redeem them with free tickets across the whole alliance.

WEAKNESSES: -Image (always had money trouble and disorganisation is one of the principal charactieristics), -Funds (it has been privatized in 2009 because of almost 10 years of debit – now it’s going good but it needs cuts on personnel)

OPPORTUNITIES: -New routes (Rio de Janeiro, new Delhi thanx to KLM), -70.000 people got its free iPod app for timetables, -Facebook page with assistance service, -Codesharing deal with Tap Portugal (more customers in Portugal, less loss as the airplanes will be filled by both companies), -Web check-in (technological innovation), -Deals for car renting.

THREATS: -Cuts on working personnel,
-Strikes that affect its image.

PESTEL ANALYSIS

P: The company is now belonging to CAI, so the Government has no power on it as it used to have; E: Fuel prices rise (According to the Air Transportation Association (ATA), fuel is an airline's second largest expense. Fuel makes up a significant portion of an airline's total costs, although efficiency among different carriers can vary widely. Short haul airlines typically get lower fuel efficiency because take-offs and landings consume high amounts of jet fuel) , labour cost rise S: Frequent-flyer deal “MilleMiglia”, allowing passengers to collect miles and redeem them with free tickets across the whole alliance. T: web-check in, Facebook page, free iPod application

E: Iceland Volcano, weather in general
L: Alitalia ha adottato un proprio Modello di Organizzazione, Gestione e Controllo, ai sensi del Decreto...
tracking img