Albert Bandura was born December 4, 1925, in the small town of Mundare in northern Alberta, Canada;as the youngest & only son in a family of eight.
Bandura's introduction to academic psychology came about by a fluke;Bandura graduated in three years, in 1949, with a B.A. from the University of British Columbia, winning the Bolocan Award in psychology, and then moved to the then-epicenter of theoretical psychology, the University of Iowa, from where he obtained his M.A. in 1951 and Ph.D. in 1952. Arthur Benton was his academic adviser at Iowa, giving Bandura a direct academic descent from William James, while Clark Hull and Kenneth Spence were influential collaborators.While at Iowa, he met Virginia Varns, an instructor in the …show more content…
There was a follow up experiment, in 1963, which used the same methodology but showed the subjects violence via video; this had a much less defined response than the initial experiment.
Another refinement of the Bobo Doll Experiment, in 1965, tried to establish the effects of rewarding or punishing bad and violent behavior. Children, who witnessed the model being punished for aggressive behavior, were much less likely to follow suit. Interestingly, there was no change in aggression when the model was rewarded for bad behavior.
Critique
Scholars such as Ferguson (2010) [2] suggest the bo-bo doll studies are not studies of aggression at all, but rather that the children were motivated to imitate the adult in the belief the videos were instructions. In other words children were motivated by the desire to please adults rather than genuine aggression. Furthermore Ferguson has criticized the external validity of the study noting that bo-bo dolls are designed to be …show more content…
Since the concepts of moral behavior did not vary much between cultures (as crimes like murder, theft, and unwarranted violence are illegal in virtually every society), there is not much room for people to have different views on what is morally right or wrong. The main reason that social cognitive theory applies to all nations is because it does not say what is moral and immoral; it simply states that we can acknowledge these two concepts.
Discussion
Albert Bandura has had an enormous impact on personality theory and therapy. His straightforward, behaviorist-like style makes good sense to most people. His action-oriented, problem-solving approach likewise appeals to those who want to get things done, rather than philosophize about ids, archetypes, actualization, freedom, and all the many other mentalistic constructs personologists tend to dwell on.
Among academic psychologists, research is crucial, and behaviorism has been the preferred approach. Since the late 1960’s, behaviorism has given way to the “cognitive revolution,” of which Bandura is considered a part. Cognitive psychology retains the experimentally-oriented flavor of behaviorism, without artificially restraining the researcher to external behaviors, when the mental life of clients and subjects is so obviously