Akron Children’s Hospital
Study about Akron Children’s Hospital
Executive Summary:
In this paper, I will attempt to study the operation condition about Akron Children’s Hospital. First of all, I will briefly introduce the hospital’s basic information, including the beginning of its operation, its development process, and current situation. Then, we will focus on the Akron Children’s hospital’s current managerial problem. They want to by using the research to help them fix this problem. The research process is conducted by a professional management research company, who was called “Marcus Thomas LLC”. Their management research process could be separate into five hierarchy, and in every step, Akron hospital has a specific work to do, or they have a particular question needed to be solve. I will detailed explain each of these hierarchy, and what the Akron Children’s hospital will obtain from it. Furthermore, the Akron Children’s hospital decide to expand the research. Marcus Thomas decided to build and conduct a focus group to expand their future research work. The focus group, with considering the method for the survey, analyzed and evaluated many of Akron Children 's hospital 's competitors’ and a large number of local people’s situation and opinion. Based on these qualitative and quantitative research, the managers of Akron Children 's Hospital made an effective marketing plan. The Akron hospital obtained a big advantage in its following business running. It could say, with the help of Marcus Thomas LLC’s research work, Akron Children 's Hospital made a successful decision for its future.
The Akron Children’s Hospital’s basic informations:
To understand the history and current information about Akron Children’s Hospital is useful and necessary, because it will help us to study the hospital’s current managerial problem and following management-research. Therefore, I retrieved some basic information about Akron Children’s Hospital. The hospital in located in northeast Ohio and it was
Executive Summary:
In this paper, I will attempt to study the operation condition about Akron Children’s Hospital. First of all, I will briefly introduce the hospital’s basic information, including the beginning of its operation, its development process, and current situation. Then, we will focus on the Akron Children’s hospital’s current managerial problem. They want to by using the research to help them fix this problem. The research process is conducted by a professional management research company, who was called “Marcus Thomas LLC”. Their management research process could be separate into five hierarchy, and in every step, Akron hospital has a specific work to do, or they have a particular question needed to be solve. I will detailed explain each of these hierarchy, and what the Akron Children’s hospital will obtain from it. Furthermore, the Akron Children’s hospital decide to expand the research. Marcus Thomas decided to build and conduct a focus group to expand their future research work. The focus group, with considering the method for the survey, analyzed and evaluated many of Akron Children 's hospital 's competitors’ and a large number of local people’s situation and opinion. Based on these qualitative and quantitative research, the managers of Akron Children 's Hospital made an effective marketing plan. The Akron hospital obtained a big advantage in its following business running. It could say, with the help of Marcus Thomas LLC’s research work, Akron Children 's Hospital made a successful decision for its future.
The Akron Children’s Hospital’s basic informations:
To understand the history and current information about Akron Children’s Hospital is useful and necessary, because it will help us to study the hospital’s current managerial problem and following management-research. Therefore, I retrieved some basic information about Akron Children’s Hospital. The hospital in located in northeast Ohio and it was
References: Cooper, D.R., & Schindler, P.S. (2011). Business Research Methods. New York, NY: McGraw- Hill Irwin. Schindler, P. S (2008). Akron Children’s Hospital, Part A. Business Research Methods, 11e, Cooper/Schindler. (Attached) Schindler, P. S (2008). Akron Children’s Hospital, Part B. Business Research Methods, 11e, Cooper/Schindler. (Attached) Rudiana. C., (Dec 17, 2010), Akron’s children Hospital (Case Study), Retrieved from http://rudiana-marketingplan.blogspot.com/2010/12/akrons-children-hospital-case-study.html