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Agile process management is success-critical

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Agile process management is success-critical

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A Forrester Consulting Thought Leadership Paper Commissioned By Amazon Webstore

The Agility Imperative
Embracing Software-As-A-Service To Drive Customer Intimacy In A Fast-Changing World April 2013

Forrester Consulting

The Agility Imperative

Table Of Contents
Executive Summary .............................................................................................................................................................. 2 Firms Must Embrace Agility To Serve Today’s Complex Consumers ............................................................................... 3 Retailers And Manufacturers Are Adopting Different, But Complex, Strategies ............................................................... 5 For Many Firms, SaaS Is Now An Attractive Option To Deliver Agility At Scale .......................................................... 10 Key Recommendations ....................................................................................................................................................... 13 Appendix A: Methodology ................................................................................................................................................. 14

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