Impact of Online Shopping Companies on Retail Market

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TRENDS IN INDIA’S eCOMMERCE MARKET
This Report is provided by Forrester Research as the “Research Partner” for ASSOCHAM’s 2
nd
National Conference on e-Commerce 2012 and distributed to the Delegates of this Conference.
COPYRIGHT
Entire contents © 1997-2012, Forrester Research, Inc. All rights reserved. Forrester, Forrester Wave, Role View, Techno graphics, Tech Rankings, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. Forrester clients may make one attributed copy or slide of each figure contained herein. Additional reproduction is strictly prohibited. For additional reproduction rights and usage information, go to www.forrester.com. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.Forrester Research, Inc., 60 Acorn Park drive, Cambridge, MA 02140 UsA Tel: +1 617.613.6000 | Fax: +1 617.613.5000 | www.forrester.com Trends In India’s eCommerce Market

by Zia daniell Wigder and Manish Bahl, August 13, 2012
FOR: eBusiness
and Channel
strategy
Professionals
Key TaKeaWays
eCommerce in india is Growing Quickly
Th e eCommerce market in India is smaller than in other markets that Forrester forecasts in Asia, but it is growing the fastest. Retailers have a sizeable opportunity as the online population starts to spend more and buy more frequently online. Today’s online shopper in india has infl ated expectations Similar to retailers in most emerging eCommerce markets, retailers in India are doing whatever is necessary to drive consumers to shop online. Online shoppers expect to see good deals online accompanied by free or very low-cost shipping. Localization is Crucial

To be successful online in India, eBusiness professionals must understand local eCommerce trends. Two key areas that companies must focus on in all markets -- localized payment and fulfi llment options -- are particularly essential in India.© 2012, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester® , Technographics®

, Forrester Wave, RoleView, TechRadar,
and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. To purchase reprints of this document, please email clientsupport@forrester.com. For additional information, go to www.forrester.com. FOR EBUsInEss And ChAnnEl sTRATEgy PROFEssIOnAls

Why Read This RepoRT
India’s eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India’s eCommerce market, new players have emerged, and the eCommerce ecosystem has developed, presenting a huge opportunity for companies willing to work through some of the logistics and payments challenges in India. eBusiness professionals with an interest in the online retail market in India must understand how India differs from other leading eCommerce markets and where hurdles do and don’t exist. In this report, we outline some of these local nuances and explain the key trends shaping eCommerce in India. Table Of Contents

india’s eCommerce Market is small But Will
Grow strongly
The eCommerce Market In India Is Poised For
Rapid growth
Online Consumers In India have specific
demands
payment options and Fulfillment are The
Key To Localization
eBusinesses Must Offer A Variety Of Payment
Types
logistics Are One Of The largest hurdles For
eBusinesses In India
RECOMMEndATIOns
a Flexible strategy is The Key To success in
india’s eCommerce Market
supplemental Material
notes & Resources
Forrester interviewed Aaramshop,
BindaasBargain, eBay, Flipkart.com, helion
Venture Partners, IndoUs Venture...
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