Aflac Case Analysis
Aflac Incorporated
Principals of Management
MGT 212
Date
Lisa
1. Purpose / Objective
The following case analysis of Aflac, which is a Fortune 100 company, will give a brief overview of the company. The analysis will include how the management of the company works and maintains long-term success throughout the years. I expect to learn while researching about Aflac are the strategies the company uses and how they remain fiscal responsible.
2. Introduction / History
Three brothers founded the American Family Life Assurance Company also known as Aflac in 1955. In the United States, American Family Life Assurance Company (AFLAC) provides …show more content…
Mr. McKeague was chosen out 12,500 people who also auditioned online and live. Mr. McKeague is a 36 year old radio executive and has also performed voice over work for local advertisers. The former Aflac duck voice was done by Gilbert Gottfried who was dismissed on March 14th after he posted on his person Twitter account a series of jokes about the earthquake and tsunami in Japan. This post lost Aflac about 75 percent of the corporation’s revenue that derived from Japan. There have been 52 television commercials featuring the duck since the year 2000, along with numerous radio …show more content…
Dan McKeague of Hugo, Minn., a suburb of Minneapolis, was chosen from among more than 12,500 people who auditioned online and live. Mr. McKeague is a sales manager for two Minneapolis FM radio stations that are part of Citadel Broadcasting, KQRS and Love 105.
Mr. McKeague, who is 36, has also performed voice-over work in commercials for local advertisers.
Aflac found it necessary to search for a new voice for the duck after the company fired the comedian Gilbert Gottfried, who had supplied the character 's squawking cry of ' 'Aflac! ' ' since the campaign began. Mr. Gottfried was dismissed on March 14 after he posted to his Twitter account a series of jokes about the earthquake and tsunami in Japan.
Although Aflac runs different commercials in Japan, which do not use Mr. Gottfried 's voice, his posts hit a nerve because about 75 percent of the company 's revenue is derived from Japan.Alfac decided to try to create some positive publicity after the incident by conducting a nationwide audition to find Mr. Gottfried 's
Principals of Management
MGT 212
Date
Lisa
1. Purpose / Objective
The following case analysis of Aflac, which is a Fortune 100 company, will give a brief overview of the company. The analysis will include how the management of the company works and maintains long-term success throughout the years. I expect to learn while researching about Aflac are the strategies the company uses and how they remain fiscal responsible.
2. Introduction / History
Three brothers founded the American Family Life Assurance Company also known as Aflac in 1955. In the United States, American Family Life Assurance Company (AFLAC) provides …show more content…
Mr. McKeague was chosen out 12,500 people who also auditioned online and live. Mr. McKeague is a 36 year old radio executive and has also performed voice over work for local advertisers. The former Aflac duck voice was done by Gilbert Gottfried who was dismissed on March 14th after he posted on his person Twitter account a series of jokes about the earthquake and tsunami in Japan. This post lost Aflac about 75 percent of the corporation’s revenue that derived from Japan. There have been 52 television commercials featuring the duck since the year 2000, along with numerous radio …show more content…
Dan McKeague of Hugo, Minn., a suburb of Minneapolis, was chosen from among more than 12,500 people who auditioned online and live. Mr. McKeague is a sales manager for two Minneapolis FM radio stations that are part of Citadel Broadcasting, KQRS and Love 105.
Mr. McKeague, who is 36, has also performed voice-over work in commercials for local advertisers.
Aflac found it necessary to search for a new voice for the duck after the company fired the comedian Gilbert Gottfried, who had supplied the character 's squawking cry of ' 'Aflac! ' ' since the campaign began. Mr. Gottfried was dismissed on March 14 after he posted to his Twitter account a series of jokes about the earthquake and tsunami in Japan.
Although Aflac runs different commercials in Japan, which do not use Mr. Gottfried 's voice, his posts hit a nerve because about 75 percent of the company 's revenue is derived from Japan.Alfac decided to try to create some positive publicity after the incident by conducting a nationwide audition to find Mr. Gottfried 's