Advertising and Promotion in Business

Only available on StudyMode
  • Topic: Kellogg Company, Will Keith Kellogg, Creativity
  • Pages : 14 (1208 words )
  • Download(s) : 232
  • Published : March 6, 2013
Open Document
Text Preview
^

,E
W





h

d

d
d
/
D

Z





^

t
W



d

W

h

d



>



z



,

d

W

d
d

D



D

Present and communicate
appropriate findings

Select/design and apply appropriate
methods/techniques

























a range of methods and techniques have
been applied
a range of sources of information used
the selection of methods and
techniques/sources justified
the design of methods/techniques
justified
complex information/data have been
synthesised and processed
appropriate learning
methods/techniques applied
appropriate structure and approach has
been used
logical and coherent arguments have
been presented
technical language accurately used
a range of methods of presentation has
been used
appropriate media used
familiar and unfamiliar contexts have
been used
it is appropriate for familiar and
unfamiliar audiences

relevant theories and techniques have
been applied
effective judgements have been made
complex problems with more than one
variable have been explored
an effective approach to study and
research has been used
work was submitted within the
timeframe allowed

The learner’s evidence shows:

In order to achieve a merit the learner
must:
Identify and apply strategies to find
appropriate solutions










Indicative characteristics

Merit descriptors

Demonstrate convergent, lateral and
creative thinking

Take responsibility for managing
and organising activities

In order to achieve a distinction the
learner must:
Use critical reflection to evaluate
own work and justify valid
conclusions

Distinction descriptors

A pass grade is achieved by meeting all the requirements defined in the pass assessment criteria for each unit.

Grade descriptors



































synthesis has been used to generate
and justify valid conclusions
the validity of results has been
judged
self criticism of approach has taken
place
evaluation has taken place using
defined criteria
realistic improvements have been
proposed against defined
characteristics for success
autonomy/independence
demonstrated
substantial activities/projects or
investigations have been planned,
managed and organised
joint/activities of others have been
managed
the unforeseen has been
accommodated
the importance of interdependence
has been recognised
ideas generated and decisions taken
self evaluation has taken place
convergent and lateral thinking have
been applied
problems have been solved
capacity for innovation and creative
thought has been used
receptiveness to new ideas have
been demonstrated
unfamiliar contexts have been
applied

The learner’s evidence shows:

Indicative characteristics

Advertising & Promotion in Business – Unit 18
Scenario:
Kellogg’s UK, is a juggernaut in the UK breakfast cereal’s market and has been so for more than 100 years. According to Kellogg it has “continued to fuel better days for British families. Outside of the UK its operations are truly global, and it is one of the richest company’s in the world. Its’ products and services are iconic household brands and it is credited for understanding what customers truly need and want.

Started by WK Kellogg and Dr John Harvey Kellogg in 1898 when they accidently flaked wheat berries and kept experimenting until the two create the delicious recipe for Kellogg’s Corn Flakes. Today, Kellogg’s claims to proudly “upholding the values WK Kellogg instilled more than 100 years ago – but now we are doing it 180 countries across the world.” Kellogg’s ethos is still to “provide you and your family with better breakfast that lead to better days, and we flake corn in the same way WK Kellogg did back in 1898. It just tastes better that way (kellogg’s website.) Some of Kellogg’s...
tracking img