Advertising and Google

Table of Contents Title Page Copyright Page Dedication PREFACE PART ONE - Different Planets CHAPTER ONE - Messing with the Magic

PART TWO - The Google Story CHAPTER TWO - Starting in a Garage CHAPTER THREE - Buzz but Few Dollars CHAPTER FOUR - Prepping the Google Rocket CHAPTER FIVE - Innocence or Arrogance? CHAPTER SIX - Google Goes Public CHAPTER SEVEN - The New Evil Empire? PART THREE - Google Versus the Bears CHAPTER EIGHT - Chasing the Fox CHAPTER NINE - War on Multiple Fronts CHAPTER TEN - Waking the Government Bear CHAPTER ELEVEN - Google Enters Adolescence CHAPTER TWELVE - Is "Old" Media Drowning? CHAPTER THIRTEEN - Compete or Collaborate? CHAPTER FOURTEEN - Happy Birthday PART FOUR - Googled CHAPTER FIFTEEN - Googled CHAPTER SIXTEEN - Where Is the Wave Taking Old Media? CHAPTER SEVENTEEN - Where Is the Wave Taking Google? Acknowledgements NOTES

INDEX

ALSO BY KEN AULETTA Media Man: Ted Turner's Improbable Empire Backstory: Inside the Business of News World War 3.0: Microsoft and Its Enemies The Higbwaymen: Warriors of the Information Superhighway Three Blind Mice: How the TV Networks Lost Their Way Greed and Glory on Wall Street: The Fall of the House of Lehman The Art of Corporate Success: The Story of Schlumberger The Underclass Hard Feelings The Streets Were Paved with Gold

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