“Cadbury Diary Milk “chocolates
Objective of Advertising :
•Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. This could lead to generating higher business by an increase in Sales within newly formed target customer or the newly created purchase occasions, in order to encourage them to purchase diary milk and recommend to others. •It’s a persuasive advertising -: its convince the customers that dairy milk is a good before doing any work or after the meal there is a sweet as a chocolates “kuch meetha ho jaye” .So that more and more customers will attract towards the dairy milk.. Deciding on advertising budget
Company spend huge amount on advertising for building brand equity and customer loyalty. In advertising company endorse Amitabh Bacchan, Priety zinta and Deepika padukone for their advertisement. The audience todays need is - •A clear message
•Easy brand recall
“Positioning of diary milk as a dessert will generate more business”.
Developing the advertising Campaign:
•In 1928 company advertise with simple message “glass and a half of full cream dairy milk “. •A change in advertising strategy in the 1990s saw a greater emphasis placed as “Chocolate is Cadbury”. •Then new campaign tried to tell people that chocolates can be had anytime through the ad campaign, “Khaane Waalon Ko Khaane Ka Bahana Chahiye”. That meant that people who want to have a chocolate can find any reason to have one and no particular occasion is required to wait for consuming the chocolates. •After this campaign to capture more and more target segments Cadbury’s launched another ad campaign i.e. “Kuch Meetha Ho jaye”. The message was clear that when anytime you feel that you are happy and want to celebrate then you can have Cadbury’s Dairy Milk to celebrate the occasion. Amitabh Bacchan was used as the celebrity endorser in this ad showcasing that these moments are meant to be celebrated and so go on and celebrate them with Cadbury’s Dairy Milk. •And to top it all the latest from the box of Cadbury’s has come an ad now with the campaign name “Shubh Aaarambh”, as in India there is a tradition to have something sweet before beginning something good and pious. .
Response of customers:
•Its sales increased day by day. Customers have been purchasing dairy milk as a dessert for any occasion.People used dairy milk after a meal as a sweets .In India there are so different festival in different region, people give dairy milk as a gift to their relatives. So, the sales of dairy milk chocolate increase day by day.
Har Ek Friend Zaroori Hota Hai- AIRTEL
Objective of Advertising:
“With realistic goals for advertising, you can satisfy both those who are investing in the advertising and those who are creating it.” •The Indian communications scenario has transformed into a multiplayer, multi product market with varied market size and segments. Within the basic phone service the value chain has split into domestic/local calls, long distance players, and international long distance players. Apart from having to cope with the change in structure and culture (government to corporate), Airtel has had to gear itself to meet competition in various segments – basic services, long distance(LD), International Long Distance (ILD), and Internet Service Provision (ISP).It has forayed into mobile service provision as well. •The objective of my project report is to study the advertising strategy of AIRTEL Cellular service and its effect on mobile users existing and who are going to use mobile service in future. In other words, my aim is to study the Advertising Effectiveness of AIRTEL Cellular service.
Deciding on advertising budget:
•SWOT analysis of Airtel helps to find out the weak points of the company and to find out the way to overcome this problem. •We are in the era of entertainment...