Preview

Advertisement Analysis Of Mcdonald's, Food, And Mcdonalds

Good Essays
Open Document
Open Document
1199 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Advertisement Analysis Of Mcdonald's, Food, And Mcdonalds
The United States has hundreds upon thousands of advertisements that are made for consumers to look at on a daily basis. While the consumers are looking at the advertisement, it allows him or her to see and think about the product that is being shown. McDonald’s has a lot of advertisements, but one of their most famous advertisements is the one that shows the California burger, the Texas burger, and the New York burger. This advertisement tells the consumer that all Americans should enjoy McDonalds. This advertisement has many ways of showing why McDonalds is for American consumers, for example, slogans are in all the great advertisements, and McDonalds has one of the best slogans out there.
The slogan is the first of many ways this advertisement
…show more content…
This slogan might be shorter than what most consumers are used to reading, but most Americans would agree that this slogan gets the point across better than a lot of other advertisements. The slogan states, “Tastes of America.” This slogan implies that the burgers that are on the advertisement contain something that will satisfy a national appetite. However the slogan does not only satisfy our appetite for food, but it also fuels the appetite of the mind, body and soul of America. This advertisement is unique because it can mean different things to different people. One message that this slogan could mean that burgers and fries are the only things people eat in the United States. Another thing about the slogan is it states, “Tastes” which means there is a variety of options people can choose from. This slogan captures the consumer’s interest, so if one ever wants to …show more content…
This background of the American flag put a lot of thoughts into the consumers’ minds. Patriotism is put into the minds of the consumer, because when you see the flag in the background it makes the person looking at the advertisement think about America and it might even make that person think if he or she is being patriotic enough. If this consumer feel like he or she is not being patriotic enough they might see the American flag background on the McDonalds advertisement and deside to go and buy a burger so he or she can feel more like a true American. When he or she is looking at the advertisement they feel like the patriotic thing to do is to buy a burger. He or she could also think that if they do not buy a burger then they are not true Americans and they are letting down the American race by not going to his or her nearest McDonalds and purchasing a sensationally mouthwatering delicious California burger, Texas burger, or New York burger. Also people might not think they are being patriotic. The American flag background could also be interpreted as a since of community, not only with family members, close friends and neighbors, but also with everyone in the United States of America. This essentially means that America should be coming together as a whole through the McDonalds

You May Also Find These Documents Helpful

  • Powerful Essays

    Consumers are effectively able to correctly identify McDonalds based on its products, taglines, services and campaigns. According to the article, “McDonald's Brand Strength Still Dominates Its Peers”, McDonald's spent $787.5 million on advertising in 2012, which was much higher than its competitor Burger King, which spent $48.3 million. Brand recognition has a direct correlation to revenue as the same article reported that in 2013, the average revenue for a domestic McDonald's restaurant versus a domestic Burger King restaurant: $2.6 million vs. $1.12 million. McDonalds understands the strength in brand recognition and knows how to cater to its different audiences, which is why to date, McDonalds has had more than 23 slogans, which vary depending on the country it’s reaching.…

    • 1715 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    The Jack in the Box commercial begins with Jack, the Ronald McDonald of Jack in the Box, sailing across rough waters with thousands of burgers in tow. Jack suddenly vows to change the flavor palate of the United States with his “Declaration of Delicious.” After allowing a man to sample his burger, Jack’s regiment sprints past him to deliver burgers to more citizens. A bald eagle narrates the scene, which ends with the claim of fresher ingredients. Developed to promote the new burgers and their new taste, Jack in the Box’s commercial focuses on rhetorical strategies and persuasive techniques including juxtaposition, appeals, and allusions to persuade those watching the Super Bowl to try their new burgers.…

    • 538 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Back in the early 1960’s,”McDonald’s did not have the same connotation as it does today. What we think of McDonald’s now as being associated with childhood obesity and “frankenfood”, instead was associated with a place where families enjoyed eating dinner or a fun night out. This ad depicts the restaurant as a social hotspot for fun get togethers that also can provide some comfort and excitement.…

    • 524 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Rhetorical Analysis of Advertisement Sitting down to watch television show, movies, shows, documentaries or anything on is interrupted for commercials and advertisement. Some are comedic, others serious, but all carry a message with them even if it isn’t apparent. McDonalds commercials aim to have a family and everyday person atmosphere to it. They are one of the biggest companies that invest towards advertisement. In a 2012 article for the New York Times written by Keith O’Brian describes the expenditure McDonald’s uses each year for marketing, “The company’s annual advertising budget has been estimated to exceed $2 billion — making it ‘unmatched in the industry,’ according to BMO Capital Markets.”…

    • 573 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    John Robbins

    • 430 Words
    • 2 Pages

    Top Bun: I have seen the new commercials that McDonalds have made in order to demonstrate how they have improved their food choices and even toys they sell.…

    • 430 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The manipulation of advertisements molds the child’s mores at an early age. The toys accommodates the child with the notion that comfort and security comes from having the products. Mcdonalds advertisements focus more on the toys, than the food items itself. For instance one of the commercials played on national television,…

    • 193 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Firstly, a commercial for Ball Park hot dogs uses American symbolism to promote and hopefully increase sales of the hot dog. Despite the commercial only lasting twenty-nine seconds, it contains an abundance of American icons. The commercial starts with an American flag in the background. A country’s flag is recognised globally and is used during many patriotic situations. For example, when medals are presented during the Olympic games the athlete’s national flag is raised. The flag represents the entire country and often has meanings based on colours. In America’s case, the colour blue represents freedom, whereas red represents courage and white represents peace. (Bernhard p17). These colors also feature on the labels of Ball Park hot dogs to allow further representation of American symbolism.…

    • 1071 Words
    • 5 Pages
    Good Essays
  • Good Essays

    By strategically placing pictures and words, advertisements are made in a way to convince us to blindly purchase the product without a second thought. It just so happens that McDonalds the worlds #1 fast food franchise is also one of the most heavily advertized fast food companies. Commonly viewed video advertisements and product placement to perfectly photo shopped photos are just some examples of marketing methods commonly used by multiple industries. As a person who spends a lot of time online watching YouTube videos or just browsing, I’ve noticed a lot of advertisements and some of them really stood out to me. I recall McDonalds having multiple advertisements before the start of the YouTube telling you about their “all natural 100% Canadian Beef”. Having this before a video encourages the viewer to counting to watch the ad in order to see the video that you actually want to see. Another way McDonalds markets their…

    • 1222 Words
    • 5 Pages
    Good Essays
  • Good Essays

    McDonald’s is a well-known icon and influence on our culture for many reasons. McDonald’s can be seen in many television sitcoms and movies as far back as 1973, as well as a huge sponsor for the Olympics that increase its hold on the society. Through the catchy commercials that boast new products declaring individualism, Americans embrace the individualistic choices and feed into the hype. Also, being a household name that even children can recognize the golden arches and Ronald McDonald, and crave it while you drive by. Personally, I was not immune to the grand opening of McDonald’s close to my hometown, where my parents drove 30 minutes to eat there. Beyond the American borders, it has become a global representation of the Western world abroad as the logo and symbols of McDonald’s are easily recognized by anyone and age from any country. How did McDonald’s take over the world? This is simple to answer: A strong business model.…

    • 887 Words
    • 4 Pages
    Good Essays
  • Good Essays

    rhetorical

    • 877 Words
    • 4 Pages

    McDonald 's spends a large portion of its revenue on further marketing the brand. Their expensive marketing and advertising campaigns have been highly effective, contributing to McDonald 's famous burgers and fries being found in all four corners of the globe. One would have to question their aggressive and rigorous marketing approach, the majority of people worldwide have either seen the famous golden arches or tried a McDonald 's product in their lifetime, and seems unnecessary to market their products so extensively, still today. A fundamental reason why McDonald 's is one of the largest and most recognizable companies in the world is due to their advertising approach and ethical appeal. McDonald 's target market does not focus primarily on one demographic, however it seeks to attract all ages, sexes and races- a catalyst for their national and global success.…

    • 877 Words
    • 4 Pages
    Good Essays
  • Good Essays

    “Have it your way”, A slogan that I saw one Friday afternoon. I was relaxing, watching television one day when I saw that commercial of one fast food company named Jack in the Box. Upon watching the commercial and knowing all the truths behind these fast food companies, I questioned couple of things that they advertise. After reading the book Fast Food Nation by Eric Schlosser, I became fully aware that Jack and the Box and any other fast food chains are merely business owners and what do they really have it the consumers way is really a bold and brainwashing statement, but behind what they really wanted is to have it their way – its business and its first agenda is to earn money.…

    • 1327 Words
    • 6 Pages
    Good Essays
  • Good Essays

    The American Paradox

    • 1049 Words
    • 5 Pages

    The American dream glamorizes the fantasy of equality where each American citizen experience the characteristics associated with the American culture. In other words, it is every American right to pursue and obtain the great offers of this country such as the white picket fence, the sport cars and the beautiful house. While Americans idolizes the concept of equality, they are secretly striving to become greater than the rest of the population. The American dream represents the desire to achieve the highest level of social hierarchy that no other ordinary citizen can accomplish. Advertisers use this American dream paradox as an advantage; advertisements are created to manipulate the satisfaction encouraged by the American dream. That is, advertisers exploit the desires of social success and the material rewards that come along with it (Solomon, 410). On the contrary, advertisements focus on a larger scale of audience must attract them in a different manner. The American population is in a constant search for identification; therefore, the advertisements are “according transforms products into signs of belonging, utilizing such common icon” (Solomon 412). Most importantly, the goal of these commercials is to project the great American culture in which every American citizen can identify with.…

    • 1049 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Throughout the years’ hamburgers have encountered numerous changes, to become a part of American society and an icon for fast food restaurants. They were first introduced to United States as hamburger steaks then changed to hamburger sandwiches. People were mainly attracted to burgers due to their affordability; for example, during the 1920’s people could purchase a burger for five cents from White Castle. Later, corporations, such as McDonald’s defeated White Castle and took over the spotlight. McDonald’s was not just focused on affordability, it was also concerned about convenience and taste. For instance, McDonald’s Big Macs are convenient for consumers, since they are quickly made and are considered a meal themselves. Also, McDonald’s…

    • 145 Words
    • 1 Page
    Good Essays
  • Good Essays

    Feeding America Essay

    • 576 Words
    • 3 Pages

    Any person has the choice to choose a healthier meal or a greasy burger from a fast food restaurant and in that moment lays the truth at who’s responsible for the reason American is in the position that we are in today, the people. Many people blame McDonalds for the reason that they are overweight and obese, saying that it is addicting and hard on your health. But studies have shown that, from the past, McDonalds has improved their foods, and are not harmful to the health within reasonable eating habits. It goes to show that it is, and always will be, placed in America’s hands to eat right and stay healthy, no matter what is being advertised. I mean, would you go jump off a bridge, blind-folded, with your hands tied behind your back, no line attached, and jagged rocks beneath you, just because Ronald McDonald did it while eating a Big Mac and he came out of it just…

    • 576 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Being a global restaurant within the QSR segment requires a very high level of promotional spend to remain competitive. Some of our most memerorable commericlas came from the fast food industry. Such classics as McDonald’s two whole beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun to Wendy’s “where’s the beef?”…

    • 696 Words
    • 3 Pages
    Good Essays

Related Topics