Advanced Topics in Managemnet Management of Knowledge
ADVANCED TOPICS IN MANAGEMNET
MANAGEMENT OF KNOWLEDGE
Case Study - LVMH
February 2012
REVIEW OF SECTOR SPECIFIC FACTORS
LVMH is the largest luxury goods conglomerate in the world, with a portfolio of around 50 brands known the world over. LVMH (despite the ordering of the initials, the fashionable firm's full name is officially Mo Hennessy-Louis Vuitton) is active in all the essentials. The LVMH Group is organized in five main branches: wines and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewelry, and selective retailing.
Wines and Spirits: The LVMH Group’s Wines and Spirits activities regroup prestigious brands such as Moët & Chandon, Krug, Veuve Clicquot Ponsardin or Dom Pérignon for champagne, Hennessy for cognac, Glenmorangie for single-malt whisky and Belvedere for premium vodka.
Served by a powerful international distribution network, these emblematic brands sell exceptional products worldwide, making LVMH the world leader in prestigious wines and spirits.
Fashion and Leather Goods: Along with Louis Vuitton Malletier, the Fashion and Leather Goods business group includes the Givenchy fashion house, as well as Céline, Loewe, Berluti, StefanoBi, Kenzo, Marc Jacobs, Fendi, Emilio Pucci, Rossimoda, Thomas Pink and Donna Karan.
Perfumes and Cosmetics: LVMH is a major world player in the Perfumes and Cosmetics sector with the large French houses Parfums Christian Dior, Guerlain, Parfums Givenchy and Parfums Kenzo.
In addition to these world-renowned brands, this business group also includes BeneFit and Fresh, two young, high growth American cosmetics companies, the prestigious Italian brand Acqua di Parma, Parfums Loewe, developed for the Spanish Fashion and Leather goods company, and Make Up for Ever, a French company specializing in professional make-up products.
Watches and Jewelry: The most recent LVMH business group holds a portfolio of high-quality watch and jewelry brands, with highly complementary
MANAGEMENT OF KNOWLEDGE
Case Study - LVMH
February 2012
REVIEW OF SECTOR SPECIFIC FACTORS
LVMH is the largest luxury goods conglomerate in the world, with a portfolio of around 50 brands known the world over. LVMH (despite the ordering of the initials, the fashionable firm's full name is officially Mo Hennessy-Louis Vuitton) is active in all the essentials. The LVMH Group is organized in five main branches: wines and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewelry, and selective retailing.
Wines and Spirits: The LVMH Group’s Wines and Spirits activities regroup prestigious brands such as Moët & Chandon, Krug, Veuve Clicquot Ponsardin or Dom Pérignon for champagne, Hennessy for cognac, Glenmorangie for single-malt whisky and Belvedere for premium vodka.
Served by a powerful international distribution network, these emblematic brands sell exceptional products worldwide, making LVMH the world leader in prestigious wines and spirits.
Fashion and Leather Goods: Along with Louis Vuitton Malletier, the Fashion and Leather Goods business group includes the Givenchy fashion house, as well as Céline, Loewe, Berluti, StefanoBi, Kenzo, Marc Jacobs, Fendi, Emilio Pucci, Rossimoda, Thomas Pink and Donna Karan.
Perfumes and Cosmetics: LVMH is a major world player in the Perfumes and Cosmetics sector with the large French houses Parfums Christian Dior, Guerlain, Parfums Givenchy and Parfums Kenzo.
In addition to these world-renowned brands, this business group also includes BeneFit and Fresh, two young, high growth American cosmetics companies, the prestigious Italian brand Acqua di Parma, Parfums Loewe, developed for the Spanish Fashion and Leather goods company, and Make Up for Ever, a French company specializing in professional make-up products.
Watches and Jewelry: The most recent LVMH business group holds a portfolio of high-quality watch and jewelry brands, with highly complementary