Preview

Adidas Group Currency-Neutral

Powerful Essays
Open Document
Open Document
2332 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Adidas Group Currency-Neutral
For immediate release Herzogenaurach, May 5, 2011

First Quarter 2011 Results:

Group sales increase 18% on a currency-neutral basis
Net income attributable to shareholders up 25% to € 209 million adidas Group increases full year sales guidance

• Comparable Retail store sales grow 17% currency-neutral • adidas and Reebok sales increase 18% and 24% respectively • Gross margin almost unchanged at 48.5% despite higher input costs • Operating margin up on a comparable basis • Net borrowings down 33% to € 914 million at quarter-end

adidas Group currency-neutral sales increase 18% in the first quarter of 2011
In the first quarter of 2011, Group revenues grew 18% on a currency-neutral basis as a result of double-digit sales increases in Wholesale, Retail and Other Businesses. Currency translation effects had a positive impact on sales in euro terms. Group revenues grew 22% to € 3.273 billion in the first quarter of 2011 from € 2.674 billion in 2010.

“We are off to a powerful start in 2011 with record first quarter results,” commented Herbert Hainer, adidas Group CEO. “Strong double-digit growth in key markets such as North America, Greater China and Russia and the successful introduction of new products and campaigns by adidas, Reebok and TaylorMade underline the strength and desirability of our Group brands all around the globe.”

Wholesale and Retail segments drive strong sales growth in Q1
In the first quarter of 2011, currency-neutral Wholesale revenues increased 18% due to double-digit sales growth at both adidas and Reebok. Currency-neutral Retail sales increased 22% versus the prior year, mainly as a result of double-digit growth of comparable store sales. Revenues in Other Businesses were up 14% on a currency-neutral basis, driven by double-digit sales increases at TaylorMade-adidas Golf.

Currency translation effects had a positive impact on segmental sales in euro terms. Wholesale revenues

You May Also Find These Documents Helpful

  • Good Essays

    Which category of revenue has contributed most to the overall growth in revenue over the past four years?…

    • 2325 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Revenue. Revenue includes net sales, cost of goods sold, and gross profit. Gross profit continues to grow at 30.4% with .23%/ $4,900 from year 12 to 13, and .93%/ $19,600 from year 13 to 14. Net sales also showed the same growth at 100%. The company expects continued growth over the next three years and according to the trend analysis, has the ability to do so. This demonstrates the company’s ability to keep overhead under control and maintain constant margin in relation to sales, consistent year after year. The expenses are variable in relation to the sales. Higher gross sales leads to higher operating income available to service debt in the form of interest payments.…

    • 1596 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    * For the first quarter of 2012 ended Oct. 29 E-commerce sales increased year over year 19.4% to $166 million from $139 million in the first quarter of fiscal 2011…

    • 1073 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Hca Financial Analysis

    • 1754 Words
    • 8 Pages

    During the past year, total revenue increased by 5.9%, a near $1.6 billion in additional sales. The cost of goods sold to sales was 17.4%. Selling, general and administrative costs to sales were 45.3%.…

    • 1754 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Week 2 Quiz

    • 1824 Words
    • 8 Pages

    Correct! To increase revenue, firms look to increase price or quantity, as price multiplied by quantity equals total revenue. Purely competitive firms can sell as much as they want at the market price. Adding additional units of the product does not result in a change in the market price. Therefore, since purely competitive firms do not influence price, they increase total revenue by increasing quantity.…

    • 1824 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    panera bread

    • 1112 Words
    • 5 Pages

    While this figure indicates an increase in sales revenue and net income it is important to note…

    • 1112 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    sales have been consistent the cost of sales has shifted causing the EBIT to drop in 2011…

    • 954 Words
    • 4 Pages
    Good Essays
  • Good Essays

    15. For a merchandising business, an increase in sales will probably also result in a higher…

    • 2935 Words
    • 12 Pages
    Good Essays
  • Good Essays

    Jaguar (Ford Takeover)

    • 3979 Words
    • 16 Pages

    * The exchange rate change leads to an increase in Jaguar car unit price in USD and thus lowered demand from US consumers. US earned revenue falls. GBP revenues (once the US revenue has been converted back into GBP) also fall.…

    • 3979 Words
    • 16 Pages
    Good Essays
  • Powerful Essays

    With 2010 annual revenue of $19,014,000,000, Nike’s revenue was substantially greater than the identified competitors. Due to the revenue difference and the lack of athletic footwear company in the list, I expanded the analysis to include the German company Adidas. Adidas is listed under SIC 5139 – Footwear. Despite the SIC differences, Adidas and Nike are the most direct competition for the athletic market. In addition, Adidas’ 2010 revenue converted to USD is $ 16,047,083,997.…

    • 1453 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    - Sales increase: a) cross-promotions of each company’s brand and utilization of each company’s channels, and b) cooperation in international businesses.…

    • 785 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Threat of Entry

    • 1122 Words
    • 5 Pages

    W, 2011). Their operating income increased to around 4% of its revenue in thesecond quarter of fiscal 2011, compared to 2.5% of revenue in the prior-year period.…

    • 1122 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    manage the marketing process

    • 1373 Words
    • 11 Pages

    11%) and an increase in sales by 8.5% over last year’s result. Some of the…

    • 1373 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Australian dollar

    • 2288 Words
    • 10 Pages

    The effect of 35.6% fall in value of AUD in the second half 2008 was reflected in the interim report ended December 2009, with sales revenues in the Americas increased by 33.9% (to 385 million). (Appx.2)…

    • 2288 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    Bottega Veneta Case Study

    • 2139 Words
    • 9 Pages

    The total group revenue increased from €11.0 billion to €12.2 billion or 11%. The luxury fashion business sector is responsible for 40% of the total revenues of the group, and grew by 18%. Bottega represents 25% of the luxury division of the PPR group.…

    • 2139 Words
    • 9 Pages
    Powerful Essays