manage the marketing process
BSBMKG603B Manage the marketing process
ASSESSMENT 1
1. Marketing activities:
Any activities that a business or organization undertakes to build brand awareness are known as marketing activities. Even in a time period in which it is easier to create robust marketing materials than ever, the irony is that the larger number of resources means that the competition is only getting stiffer every day. Engaging in marketing activities on a daily basis is vital for ensuring the growth and success of any company.
The marketing plan for Houzit stores was developed over 12 months ago and
I am actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, I am instigating those marketing activities that meet the marketing objectives of a 12% market share (up from
11%) and an increase in sales by 8.5% over last year’s result. Some of the marketing activities are listed below:
● magazine advertising and PR
● in-store promotions
● web based promotions.
2. Integration of organisational activities:
Integration relates to how the different areas of the company coordinate their operations. A highly-integrated company has strong connections between departments and product lines, with each section working under a cohesive set of rules and strategies. Integrated companies are highly vertical and hierarchical in nature. These companies operate from a "topdown" mindset, where the management dictates the structure of each department rather than allowing the individual departments to set their own agendas. Some of the integrated of organizational activities for Houzit are:
●
●
●
●
visual advertising links throughout web address on all material
PR copy – used in all mediums key word throughout.
3. Monitor progress:
In order to monitor the progress, it is in need to follow the timetable below:
Month
Jan
Feb
Mar
Apr
May
June
July
Aug
Sep
Oct
Nov
Dec
Activities magazine advertising
Monitor by
ASSESSMENT 1
1. Marketing activities:
Any activities that a business or organization undertakes to build brand awareness are known as marketing activities. Even in a time period in which it is easier to create robust marketing materials than ever, the irony is that the larger number of resources means that the competition is only getting stiffer every day. Engaging in marketing activities on a daily basis is vital for ensuring the growth and success of any company.
The marketing plan for Houzit stores was developed over 12 months ago and
I am actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, I am instigating those marketing activities that meet the marketing objectives of a 12% market share (up from
11%) and an increase in sales by 8.5% over last year’s result. Some of the marketing activities are listed below:
● magazine advertising and PR
● in-store promotions
● web based promotions.
2. Integration of organisational activities:
Integration relates to how the different areas of the company coordinate their operations. A highly-integrated company has strong connections between departments and product lines, with each section working under a cohesive set of rules and strategies. Integrated companies are highly vertical and hierarchical in nature. These companies operate from a "topdown" mindset, where the management dictates the structure of each department rather than allowing the individual departments to set their own agendas. Some of the integrated of organizational activities for Houzit are:
●
●
●
●
visual advertising links throughout web address on all material
PR copy – used in all mediums key word throughout.
3. Monitor progress:
In order to monitor the progress, it is in need to follow the timetable below:
Month
Jan
Feb
Mar
Apr
May
June
July
Aug
Sep
Oct
Nov
Dec
Activities magazine advertising
Monitor by