Addy Mamphs As A Company: An Analysis Of Malls
1.0 EXECUTIVE SUMMARY
Addy Mamphs is a partnership soon to be incorporated under the Incorporated Private Partnership Act (1962 Act 152) and established in Akosombo. A mall is a large building or series of connected buildings containing variety of retail stores (Hauer, 2011). Malls are large enclosed spaces that are often characterized with many stores that sell shopping merchandise to the public (Hauer, 2011). The merchandise is organized into an organized aisle or passageway format, where each aisle is numbered or labeled and has only similar goods placed together .Malls can be medium to large in size depending on the construction and the number of stores that it wants to hold. It differs from a supermarket such that supermarkets are large self-service grocery stores that offer customers a variety of foods …show more content…
A best cost provider’s competitive advantage comes from matching close rivals on key product attributes and beating them on price (Thompson& Strickland III, 1998). The mall’s services will be differentiated by professionalism, trustworthiness, and efficiency, while its sale of groceries and clothing (long-sleeve shirts, ties and traditional wears) will be by the penetration pricing (a low introduction pricing). Our differentiated customer service will be accomplished through intensive training programs that employees will be taken through to equip them with the knowledge and skills required to perform outstanding customer services delivery. Besides, employees in the laundry and beauty clinic (hairdressing and barbering saloon) will be trained on how to use modern and sophisticated equipment such as the SC890 Chamber Vacuum Cleaners and commercial washing machines. In other to beat our competitors on price, Addy Mamphs will deal directly with manufacturers for supplies. These manufacturers include Nestle GH Ltd, UNILEVER, PZ CUSSON and Cadbury Co. Ltd, Akosombo Textiles
Addy Mamphs is a partnership soon to be incorporated under the Incorporated Private Partnership Act (1962 Act 152) and established in Akosombo. A mall is a large building or series of connected buildings containing variety of retail stores (Hauer, 2011). Malls are large enclosed spaces that are often characterized with many stores that sell shopping merchandise to the public (Hauer, 2011). The merchandise is organized into an organized aisle or passageway format, where each aisle is numbered or labeled and has only similar goods placed together .Malls can be medium to large in size depending on the construction and the number of stores that it wants to hold. It differs from a supermarket such that supermarkets are large self-service grocery stores that offer customers a variety of foods …show more content…
A best cost provider’s competitive advantage comes from matching close rivals on key product attributes and beating them on price (Thompson& Strickland III, 1998). The mall’s services will be differentiated by professionalism, trustworthiness, and efficiency, while its sale of groceries and clothing (long-sleeve shirts, ties and traditional wears) will be by the penetration pricing (a low introduction pricing). Our differentiated customer service will be accomplished through intensive training programs that employees will be taken through to equip them with the knowledge and skills required to perform outstanding customer services delivery. Besides, employees in the laundry and beauty clinic (hairdressing and barbering saloon) will be trained on how to use modern and sophisticated equipment such as the SC890 Chamber Vacuum Cleaners and commercial washing machines. In other to beat our competitors on price, Addy Mamphs will deal directly with manufacturers for supplies. These manufacturers include Nestle GH Ltd, UNILEVER, PZ CUSSON and Cadbury Co. Ltd, Akosombo Textiles