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Accounting Decision Analysis Report

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Accounting Decision Analysis Report
Case Study Report
Accounting (Decision Analysis) 308

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Lecture: Adrian Melia
Tutor: Rajni Mala
Tutorial Time: 9am-11am (Wednesday class)

DUE DATE: 12/09/08

table of Content

Executive Summary 3 Executive Summary 4
Introduction 5 Introduction 6
SWOT ANALYSIS 7 SWOT Analysis 8
Common-size analysis 10 Balance sheet and common size analysis from2005-2008 11 Common-size analysis 23
Accounting Analysis 25
EVAL Ratio Analysis 35
Appendix: Financial Statements of BlueScope steel Ltd 41
References 68

Introduction

Introduction

BlueScope Steel is the leading steel company in Australia and New Zealand, supplying a large percentage of all flat steel products sold in these markets. The company's products play a big part in people's everyday lives, being vital components in suburban houses, landmark buildings and structures, popular makes of cars, and containers for food and beverages.

BlueScope Steel is the region's leading flat steel products company, serving customers in the building and construction, manufacturing, automotive and packaging industries. It holds leading market positions in Australia and New Zealand for most of its value-added products and services and continues to build on its long-established presence in Asia. It is also a major exporter, supplying customers in the United States, Asia, Europe, the Middle East, the Pacific and elsewhere through a worldwide network of sales offices.

The modern BlueScope Steel Limited has evolved from the coming together of three pioneer companies in the Australian steel industry (The Broken Hill Proprietary Company Limited, John Lysaght (Australia) Pty Ltd and Australian Iron & Steel Limited) together with the more recent acquisitions of New Zealand Steel and Butler Manufacturing.

BlueScope Steel conducts its activities through four major business units: Australian and New Zealand Industrial Markets; Australian Manufacturing Markets; Asian Building & Manufacturing

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