Bluescope

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Name of organisation
The name of the organisation is Blue Scope Steel, it’s well known for its ‘COLOUR BOND’ brand pre-painted steel, "ZINCALUME" brand (which consist of aluminium and zinc) and production of galvanised, rolled and plated steel.

Name of organisation
The name of the organisation is Blue Scope Steel, it’s well known for its ‘COLOUR BOND’ brand pre-painted steel, "ZINCALUME" brand (which consist of aluminium and zinc) and production of galvanised, rolled and plated steel.

Operation locations:
* Australia and New Zealand
* China
* South East Asia
* South Asia (India and Sri Lanka)
* USA (Missouri and Ohio)

Operation locations:
* Australia and New Zealand
* China
* South East Asia
* South Asia (India and Sri Lanka)
* USA (Missouri and Ohio)

Current Problems faced by organisation
The strong Australian dollar is being a burden for Blue Scope to continue to trade in; its high value makes Blue Scope look uncompetitive in terms of price in the international market. The global financial crisis has cause the dropping demand of steel also contributes to Blue Scope slowdown, thus lower revenue and lower profits. Overall the slowdown in the developing countries (which is a major consumer of steel) contributed to the drop in demand.

Current Problems faced by organisation
The strong Australian dollar is being a burden for Blue Scope to continue to trade in; its high value makes Blue Scope look uncompetitive in terms of price in the international market. The global financial crisis has cause the dropping demand of steel also contributes to Blue Scope slowdown, thus lower revenue and lower profits. Overall the slowdown in the developing countries (which is a major consumer of steel) contributed to the drop in demand.

Type of organisation
Blue Scope Steel is a public company operating in the private sector. Its orientation is for profit and it is in the secondary sector (manufacturing). It’s a...
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