Accor was founded in 1967 by Paul Debrule and Gerard Pelisson. Accor is a European leader in hotels and tourism, global leader in corporate services. It have almost 4000 hotels from economy to upscale which are operates in nearly 100 countries with 150.000 employees. Accor hospitality is planning to double the pace of hotel development in coming years by having a commitment to make 200.000 new rooms between 2006 until 2010. From the pyramid below, we can see the Accor brands from budget until upper upscale hotel. All of the Accor brands have different standards but they all have the same goal that is want to give the best quality and services to their customers.
Accor vision and mission is to be a truly inclusive organization that values and promotes the differences among their employees, guest, and business partners in the achievement of their business objectives.
At the heart of solidarity, the group employees of Accor commit themselves to support people in need. • Child aid: in Europe, Africa, South America, Asia
• Health: supporting advance in medical research and sick people, they have Fondation Greffe de Vie and The Fight Against multiple sclerosis • Culture: supports the development of culture, they have Theatre du Chatelet and The aix-en-provence festival
Sofitel Hotel and Resort
This is the upper upscale hotel branch of Accor. Sofitel have many branches in the city and also in a resort. Sofitel hotel chain is growing and constantly offer a new destinations and hotels to experience because this is the most luxurious brands of Accor. One of the resorts that Sofitel have is at Moorea Ia Ora Beach. Located on the edge of magnificent lagoon with views towards the island of Tahiti. It has 114 bungalows which are built over the water. Moorea Ia Ora Beach Resort also have good facilities like 2 restaurants, a bar, conference room and business centre, golf yard, outdoor swimming pool and a day spa. Moorea has one of the most beautiful beaches in the world. Besides that, you can enjoy many kind of water sport whether it is a motorized or non motorized water sport such as fishing, jet skiing and many more. Sofitel also have what is called SoBoutique, this is one of the facilities from Sofitel Hotel and Resort to the customers, this boutique sell several items from the hotels, such as the pillow, blanket, the bed and even the mattress. All of the items are design by Sofitel.
Pullman hotel is a new upscale brand of Accor Group. It is catering especially to the needs of both individual business travellers and groups. Their visions are to revisiting the art of making guests feel welcome, rediscover the meaning of hospitality, reinvent the pleasure of travel and meeting new people, and let guests relax, enjoy themselves, work and meet while attending business or events. Pullman’s comfortable facilities, flowing spaces, warm staff, and new technology offer just the right balance of tranquillity and friendliness.
By re-launching Pullman, Accor plans to consolidate its position in the upscale hotel market by targeting business travellers more accurately. The Pullman chain strengthens the coherence of the group’s portfolio of brands and makes its offer clearer and easier to understand. While Sofitel moves up-market to position itself in the upper upscale and luxury segments, Pullman provides a new and original offer of services that meets the criteria of excellence of upscale hotelier. An historic brand with strong evocative powers, Pullman has all the legitimacy to respond to the requirements of a clientele that seeks an environment combining comfort, pleasure and modernity. Pullman recalls the name of Georges Mortimer Pullman who, in 1864, designed the first Pullman sleeping cars that were based on a technology unrivalled in the 19th century and that enabled travellers to reach distant destinations in ease and...