The use of “yes we can” in the ad inspires people to make a difference like those who have come before them, and they can do so by voting for Obama whom is a symbol of change. The political context of the ad was influenced by many different elements during its making. When the ad aired in 2008 during Obama’s campaign against Republican John McCain it was an immediate success. It supported Barack Obama, one of the leading Democratic candidates for the 2008 US Presidency, who promises a new beginning to the American people. His platform rests upon tremendous change in the United States and upon the establishment of a new path for the American government, such as ending the war in Iraq, enacting a universal health care bill, and being pro-choice. As the next American president, he promises hope for a better future. Most of Obama’s campaign ads, such as “Yes We Can” put emphasis on just that.
The use of “yes we can” in the ad inspires people to make a difference like those who have come before them, and they can do so by voting for Obama whom is a symbol of change. The political context of the ad was influenced by many different elements during its making. When the ad aired in 2008 during Obama’s campaign against Republican John McCain it was an immediate success. It supported Barack Obama, one of the leading Democratic candidates for the 2008 US Presidency, who promises a new beginning to the American people. His platform rests upon tremendous change in the United States and upon the establishment of a new path for the American government, such as ending the war in Iraq, enacting a universal health care bill, and being pro-choice. As the next American president, he promises hope for a better future. Most of Obama’s campaign ads, such as “Yes We Can” put emphasis on just that.