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A Rhetorical Analysis Of Nike

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A Rhetorical Analysis Of Nike
Advertisements has been utilized for many years to sell products. The very popular company Nike, who has been one of the top brands in sports and athletic apparel for decades, has become very effective when it comes to persuading a specific target audience through the use of their advertisements. In 2009, Nike started a men versus women campaign to increase the awareness of their Nike+ system. During that time, the Nike+ community was predominately males. They needed to attract more female runners, so Nike utilized gender competition as a rhetorical device to encourage women participate. This challenge was one of the most successful Nike challenges ever because it drew in more than 120,000 new runners who signed up for the challenge and more than 50,000 were female runners.
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