605 Dineshwar
Proceedings of 3rd Asia-Pacific Business Research Conference
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
An Investigation on Mobile Banking Adoption and Usage:
A Case Study of Mauritius
Ramdhony Dineshwar1 and Munien Steven2
The purpose of this paper is to investigate m-banking adoption and usage in Mauritius; a service relatively new in the island. The aim is to gauge awareness level and to identify those factors that inhibit or motivate m-banking usage in Mauritius. An online survey was carried out using a standard questionnaire. Convenience sampling method was used. Out of the 211 people who responded to the survey, only
169 responses were deemed to be usable. It was found that awareness of local m-banking services is quite high and usage level is reasonable. Convenience, time and effort savings, privacy, ubiquitous access to banking services, compatibility with lifestyle and banking needs were identified as the main factors motivating mbanking adoption. Perceived security risk and reliability were found to be the main obstacles to m-banking usage. It was also found that m-banking usage is not associated with age, gender and salary.
There is, however, an association between education and m-banking usage. As to the limitation of the study, the use of convenience sampling limits the generalisation of the findings of the study. The study has practical implications for local banks either offering or planning to launch m-banking services in Mauritius as factors preventing and encouraging usage of m-banking are discussed.
Relatively few or no investigations on m-banking adoption and usage in Mauritius have been made. The constructs of Technology
Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) are integrated and extended with perceived risk and cost to ascertain mbanking usage and adoption. The study, therefore, offers valuable insights on m-banking in Mauritius.
Key Words: Mobile Banking, Mauritius
Field of Research:
25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1
An Investigation on Mobile Banking Adoption and Usage:
A Case Study of Mauritius
Ramdhony Dineshwar1 and Munien Steven2
The purpose of this paper is to investigate m-banking adoption and usage in Mauritius; a service relatively new in the island. The aim is to gauge awareness level and to identify those factors that inhibit or motivate m-banking usage in Mauritius. An online survey was carried out using a standard questionnaire. Convenience sampling method was used. Out of the 211 people who responded to the survey, only
169 responses were deemed to be usable. It was found that awareness of local m-banking services is quite high and usage level is reasonable. Convenience, time and effort savings, privacy, ubiquitous access to banking services, compatibility with lifestyle and banking needs were identified as the main factors motivating mbanking adoption. Perceived security risk and reliability were found to be the main obstacles to m-banking usage. It was also found that m-banking usage is not associated with age, gender and salary.
There is, however, an association between education and m-banking usage. As to the limitation of the study, the use of convenience sampling limits the generalisation of the findings of the study. The study has practical implications for local banks either offering or planning to launch m-banking services in Mauritius as factors preventing and encouraging usage of m-banking are discussed.
Relatively few or no investigations on m-banking adoption and usage in Mauritius have been made. The constructs of Technology
Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) are integrated and extended with perceived risk and cost to ascertain mbanking usage and adoption. The study, therefore, offers valuable insights on m-banking in Mauritius.
Key Words: Mobile Banking, Mauritius
Field of Research:
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