10k vs Annual Report

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(Vince)Xin T. zhou
BA 2196 Section (027)/Instructor Andrea Hornett
Writing Assignment #3: Analysis 10K vs. Annual Report

Every year Wal-Mart files an annual report to inform their share holders with the company’s most recent activities and financial position. The report’s intentions are to establish and maintain a relationship with its stock holders. In contrast, the 10k report files through Security Exchange Commission (SEC) for public companies to show their performance and operation statistics. The first intent is to provide detail statistics for serious investors and stock analysts. The second intent is to provide detail information of employment benefits for their employees. The design/layout

The Wal-Mart’s annual report has a much simpler design and layout. Different segments such as the company’s CEO letter, highlights for the year, operation of business, financial reports, and corporate responsibility are created for easy access from an website. The 10k report is much more detail oriented, for example, there are 5 sub-segments under its operation section to explain various marketing strategies to approach the U.S. and international markets. Verbal techniques

The annual report uses a simple language, because it serves as a rapport builder. It is written in an optimistic tone to create a positive image of the company’s future. The company’s highlights and financial report sections show a net growth from the previous year; however this is only partial of their intent. Under the CEO’s letter, business operation, and corporate responsibility segment, they focus on communicate this slogan of “Save money, Live better.” to their customers. Wal-Mart wants the audience to know that they are helping American families to save money while maintaining a stable growth. On the opposite hand, the 10k report is written in professional tone and uses an official language, because it serves as an informative document for stock analysts and more serious...
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